Last updated: May 3rd, 2021 at 08:49 UTC+02:00

Samsung launches Galaxy Buds Pro LANEIGE Neo Cushion edition

After launching the Galaxy Buds Pro Adidas Originals Special Pack last month, Samsung has collaborated with South Korean makeup and skincare brand LANEIGE to launch a custom variant of the Galaxy Buds Pro. This version of the Galaxy Buds Pro comes in a special package that includes the Phantom Violet-colored variant of the wireless earbuds and a similarly-colored LANEIGE Neo Cushion concealer.

The company is targeting MZ generation women in South Korea with this new variant of the Galaxy Buds Pro. It will be available in South Korea starting May 12 in limited quantities. The Galaxy Buds Pro LANEIGE Neo Cushion is priced at KRW 199,000 (around $177), and it will be available for pre-order from Naver’s online shopping website starting May 11. The limited-edition wireless earbuds will also be available for purchase from Samsung’s online store, Powder Room, and Amorepacific online store.

LANEIGE Neo Cushion is the latest concealer for women that has seen immense craze since its launch in South Korea, and Samsung is hoping to cash on with its popularity. Samsung has claimed that it has sold over 500,000 units of the Galaxy Buds Pro in South Korea since its launch in January. These truly wireless earbuds feature a dual-driver setup, Bluetooth 5.0 with AAC, intelligent ANC (Active Noise Cancellation), 360-degree sound, USB Type-C port, fast charging, and wireless charging.

Samsung Electronics officials said, “We have planned a unique collaboration with beauty brands so that the MZ generation that actively expresses themselves can fully reveal their individuality along with the ‘Phantom Violet’ color. We will continue to showcase products that can meet the diverse tastes of consumers with Galaxy’s unique colors and designs.”