Samsung fuels rumors of another BTS Edition smartphone

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Samsung may not be one to comment on rumors but it apparently doesn't object to starting them, at least if BTS is involved. The company just confirmed the mega-popular boy bend is coming to its final product event of the year, the “Galaxy Unpacked for Every Fan” scheduled to take place next Wednesday, September 23rd. That would be the happening dedicated to the global unveiling of the Galaxy S20 Fan Edition, of course.

Other than that, Samsung is unsurprisingly shy on the details of how exactly things are meant to go down come next week. While this development naturally prompted some speculation about another potential BTS Edition smartphone, don't hold your breath for one just yet. Or, better said, if such a device was truly mere days away from an international launch, we likely would have heard about it by now. Not to mention that the “Galaxy S20 Fan Edition BTS Edition” doesn't exactly roll off the tongue, now, does it?

https://twitter.com/SamsungMobile/status/1305868982952628228

Expect some link between a ‘Fan Edition' device and BTS's fanbase – not an entirely new smartphone

In all seriousness, while something along the lines of the “Galaxy S20 BTS Fan Edition” could work, we may be reading into this situation a bit too much. Because what we have here is an event dedicated to a “Fan Edition” device, and Samsung spent the last year collaborating with a globally adorned group that is BTS… so including it here is just common sense. In other words, the only thing we realistically expect to see from this cameo – from a product perspective, at least – is some loose marketing connection between the Galaxy S20 Fan Edition and the massive army of loyal fans BTS commands.

Moving forward, however, another BTS-styled smartphone in the vein of the Galaxy S20+ BTS Edition seems pretty much inevitable. Because the BTS effect is real and can't be ignored – not even by the world's largest consumer electronics brand.

Dominik Bosnjak

Phone BTS Galaxy S20 Fan Edition Galaxy S20 Fan Edition 5G

samsung art tv ambassador bts rm kim nam-joon

Samsung fuels rumors of another BTS Edition smartphone

Expect some link between a ‘Fan Edition' device and BTS's fanbase – not an entirely new smartphone

Dominik Bosnjak

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