The best Samsung deals! Galaxy Book 4 series, Watch 6, S24 Ultra or Z Flip 5! - Join SamMobile on Telegram!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Notifications
    News for you

    Samsung failed to make a dent in the TWS market in India last quarter

    General
    By 

    Last updated: March 12th, 2021 at 15:25 UTC+01:00

    There's no better way to describe the TWS (true wireless stereo) earbud market in India other than ‘it's booming,' but sadly, Samsung appears to be watching it all from the sidelines. According to a new report from market research firm Counterpoint Research, TWS shipments in India throughout Q4 2020 were up a whopping 641% year-on-year, but Samsung failed to be among the country's top TWS brands.

    With the TWS market in India posting a massive 641% YoY improvement, TWS quarterly shipments have exceeded the 10 million mark in Q4. The 3 most popular TWS brands in India in Q4 2020 were BoAt, OnePlus, and Realme, with Samsung failing to reach the podium. More so, the three aforementioned OEMs were followed by Xiaomi and pTron.

    Non-Samsung Buds were the most popular TWS models

    The unoriginally-named Buds Z and Buds Q were the most popular TWS models in India last quarter, and no, despite the names, these earbuds were not manufactured by Samsung and they don't belong to the Galaxy Buds family of products.

    The Buds Z and Buds Q were manufactured by OnePlus and Realme, respectively. Despite their names, however, they don't belong to the same class of earbuds as Samsung's Galaxy Buds Live / Galaxy Buds Pro. They don't offer as many features and they cost roughly 1/4th of the price of a pair of high quality Samsung wireless earbuds.

    These Q4 results show that although Samsung has a superior product on its hands, many customers in India aren't ready to spend upwards of $150 on a pair of wireless earbuds. This gives short and long-term advantages to the more budget-oriented brands like OnePlus, Realme, BoAt, Xiaomi, and pTron. They're enjoying healthy shipment figures in the short term, and they're inevitably building up their long-term brand image with the help of their cost-effective products.

    GeneralPhone Galaxy BudsGalaxy Buds LiveGalaxy Buds ProIndia

    You might also like

    Huge Galaxy S24 update that improves camera quality rolling out in India

    Huge Galaxy S24 update that improves camera quality rolling out in India

    Earlier today, Samsung released the April 2024 software update to the Galaxy S24 series in South Korea and Europe. It brings several camera quality improvements to all Galaxy S24 series phones. Now, the same update is rolling out in India as well. Galaxy S24's camera fixing April 2024 update available in India The new software […]

    • By Asif Iqbal Shaik
    • 8 hours ago
    Galaxy Book 4 is now available in India

    Galaxy Book 4 is now available in India

    Last month, Samsung launched the Galaxy Book 4 360 and the Galaxy Book 4 Pro in India. The company has now added one more laptop to its 2024 laptop lineup: Galaxy Book 4. It is the most affordable laptop in the Galaxy Book 4 series, and you can now purchase it in India. This laptop […]

    • By Asif Iqbal Shaik
    • 2 days ago
    Galaxy M55 to have as much RAM as Galaxy S24 Ultra

    Galaxy M55 to have as much RAM as Galaxy S24 Ultra

    After launching the Galaxy A35 and the Galaxy A55, Samsung is preparing for the launch of two new Galaxy M series phones. One of those phones has as much RAM as Samsung's current flagship phone, the Galaxy S24 Ultra. It is the Galaxy M55, and it will be launched in India alongside the Galaxy M15 […]

    • By Asif Iqbal Shaik
    • 5 days ago
    Samsung India expects 5G phones to bring 75% of all sales in 2024

    Samsung India expects 5G phones to bring 75% of all sales in 2024

    The number of 5G phones in Samsung India's product mix has increased significantly over the past couple of years. The vast majority of all Galaxy phones that it releases in the country are now equipped with 5G capabilities. With the launch of its new mid-range 5G devices, the Galaxy A35 and Galaxy A55, Samsung is […]

    • By Adnan Farooqui
    • 5 days ago
    Galaxy Tab A8 (2021) finally gets Android 14 (One UI 6.0) update

    Galaxy Tab A8 (2021) finally gets Android 14 (One UI 6.0) update

    Samsung has finally released the Android 14-based One UI 6.0 update to the Galaxy Tab A8 (2021). With this update, the low-end tablet has received a total of three major Android OS updates, and it could be the last major update it will get. Galaxy Tab A8 (2021) gets Android 14 and One UI 6.0 […]

    • By Asif Iqbal Shaik
    • 5 days ago
    Galaxy M55 will have a different design than Galaxy A55

    Galaxy M55 will have a different design than Galaxy A55

    Samsung is developing a new M-series device, the Galaxy M55, which will be a rebranded variant of the Galaxy A55, a smartphone that the company launched last week. So far, there have been multiple leaks about the upcoming M-series smartphone, revealing its specifications. Today, we have a real-life image of the Galaxy M55, courtesy of […]

    • By Abid Iqbal Shaik
    • 7 days ago