SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung Exynos lost a big chunk of its premium smartphone market share


Last updated: May 19th, 2022 at 12:42 UTC+02:00

Samsung uses its Exynos chipsets in both premium and budget Galaxy devices. It also supplies these chips to a few third-party manufacturers. However, the company is now increasingly using chipsets from MediaTek and Qualcomm for some of its cheap Android phones.

That has contributed to a significant decline in the market share of Exynos chipsets. Samsung’s increasing reliance on Qualcomm’s flagship chipset for its high-end phones has also taken away market share from Exynos in the premium market.

Exynos 1280 to help recover lost market share

The latest data from Counterpoint Research shows that the Qualcomm Snapdragon 700 and 800 series of high-end chipsets contributed to nearly 68% of all shipments in Q1 2022. Qualcomm’s Snapdragon 8 Gen 1 flagship processor was used in 75% of all Samsung Galaxy S22 shipments.

Samsung made the Exynos 2200 as its answer to the Snapdragon 8 Gen 1. However, yield issues may have forced the company to increase the share of Snapdragon chipsets for its latest flagship series. The report mentions that the share of Samsung Exynos chipsets in the premium smartphone segment dropped from 34% in Q1 2021 to 23% in Q1 2022.

In the low-mid segment of smartphones priced between $100 – $299, the share of Exynos chipsets dropped from 10% in Q1 2021 to 7% in Q1 2022. That’s largely due to Samsung opting for ODM outsourcing to make entry-level Galaxy A, F and M models. These devices are increasingly using chipsets from Qualcomm and MediaTek.

All is not lost for Exynos, though. Samsung’s mass-market mid-range phones, the Galaxy A33 and Galaxy A53, both ship with the new Exynos 1280 chipset. These smartphones tend to be volume drivers in that they sell quite well across the globe. It’s expected that the Exynos 1280 will enable Samsung to regain lost market share throughout the rest of the year.

Join SamMobile’s Telegram group and subscribe to our YouTube channel to get instant news updates and in-depth reviews of Samsung devices. You can also subscribe to get updates from us on Google News and follow us on Twitter.

General ExynosQualcomm
Load 4 comments

You might also like

SamMobile Podcast Episode 10: Let’s talk Samsung and ARM, OLED l …

Some interesting reports and official news in the world of Samsung began emerging over the past week. And sinc …

  • By Mihai Matei
  • 2 weeks ago

Samsung stood fourth in the smartphone chip market in Q1 2022

Once seen as a fierce competitor to Qualcomm, Samsung has fallen much behind in the smartphone chipset race. I …

  • By Asif Iqbal Shaik
  • 2 weeks ago

Snapdragon 8 Gen 2 rumored specs reveal unusual CPU core layout

It hasn’t been that long since Qualcomm announced the Snapdragon 8+ Gen 1 chipset, which is supposed to …

  • By Mihai Matei
  • 2 weeks ago

Qualcomm wants to buy ARM and it may need Samsung’s help

In 2020, rumors claimed that Samsung was one of the many companies interested in acquiring British chipmaker A …

  • By Adnan Farooqui
  • 3 weeks ago

Galaxy S22’s GPU is made by the same company that powers world …

The US retook the top position in the world’s fastest supercomputers list. The Frontier supercomputer in …

  • By Asif Iqbal Shaik
  • 3 weeks ago

More details about Samsung’s next-gen Exynos chip leak

Earlier this week, it was revealed that Samsung is working on the next-generation Exynos chipset. The upcoming …

  • By Asif Iqbal Shaik
  • 4 weeks ago