Samsung and ESPN have teamed up to upgrade the football-viewing experience on the former’s QLED TVs in the US. Starting October 12, ESPN will live telecast select regular-season college football games in native 4K resolution as part of the “Samsung QLED 4K Game of the Week” campaign, for which the Korean company is serving as a production collaborator and presenting sponsor.
The first such telecast will be the match between No. 7 University of Florida and No. 5 Louisiana State University at 8 p.m. ET tomorrow on ESPN and DIRECTV. This telecast is the first in a package of six college football games this season that will be delivered in 4K. Compatible equipment and eligible channel package are required for the 4K telecasts. Customers can go to Samsung.com/qledsports for game schedules, which will be announced on a weekly basis.
“This is why teaming up with ESPN for the Samsung QLED 4K Game of the Week is such a pivotal point for the TV industry. Being able to experience true, native 4K college football games live on ESPN for the first time ever is a game changer,” said Grace Dolan, Vice President, Marketing, Home Entertainment at Samsung Electronics America.
TV makers like Samsung have already started selling 8K televisions in the market, but there is virtually no content at that resolution yet to take advantage of the hardware. Though these TVs boast fancy upscaling methods as a stopgap solution, it’s no match for native high-resolution content. Television channels are just beginning to experiment with 4K telecasts, and it’s a long way before they become commonplace.