SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung did a Halloween promo that is genuinely creeping us out

Latest Samsung news

Last updated: October 29th, 2020 at 15:20 UTC+02:00

It’s not like anyone really wanted this year to get any scarier, but Samsung just figured it probably can’t make things much worse and now our skin is crawling and we’re not sure how to undo that. The whole gimmick here was to promote SmartThings in a way that lets the public know Samsung is keeping tabs on the calendar as much as any real, totally not incorporated human being, if not more. Because brand awareness and other indirect benefits of marketing most companies can never dream to afford, you know?

In other words, that premise didn’t really require things to get anywhere close to nightmare fuel territory. And maybe you’re willing to take your chance, if only for the opportunity to argue that it didn’t; not for you. Just don’t say you weren’t warned about this spooky Halloween 2021 video being unironically spooky and enough to fill your risky click of the day quota:

Samsung subverting expectations, one nightmare fuel video at a time

So, let this be a lesson to anyone who doubted Samsung can ever reach a level of mainstream popularity that would prevent this kind of content from getting made in the name of just keeping its name in the headlines.

The role SmartThings, the technology, played in the creation of this creepy promo is a direct consequence of the fact that Samsung UK expects close to two-thirds of British households to attempt Halloween-themed decorations later this month. And about half of those are aware of the company’s IoT platform and how it’s versatile enough to automate the creeps, making your skin crawl in an energy-efficient manner, as needed.

Let’s just leave it at that and spend the rest of the day trying to unsee this thing that had no business being so spooky for something with “spooky” included in its title.

Source Latest Samsung news SmartThings
Load 10 comments

You might also like

Samsung to showcase SmartThings ecosystem at major stores in Korea

Samsung’s SmartThings is one of the world’s biggest smart home ecosystems. It is compatible with various devices, including TVs, soundbars, smartphones, tablets, smartwatches, earbuds, ACs, refrigerators, washing machines, lights, and sensors. To showcase what’s possible in the SmartThings ecosystem, Samsung is setting up showcase areas at major retail stores in South Korea. With multi-device setups […]

  • By Asif Iqbal Shaik
  • 19 hours ago

Samsung SmartThings has over 200 million nodes that can help find lost devices

Samsung has announced that its SmartThings Find service has grown rapidly over the past year. There are now over 200 million SmartThings Find-compatible nodes worldwide, and they can help find lost or misplaced devices. Find nodes are smartphones or other mobile devices registered with SmartThings Find. SmartThings Find lets Samsung users find misplaced or stolen […]

  • By Asif Iqbal Shaik
  • 1 month ago

[Updated] Exclusive: What the new SmartThings update for 60 million users brings

Update: Samantha Fein, vice president of marketing and business development for SmartThings, has confirmed that “In the coming months, we hope to announce more details of an expanded partnership between Samsung SmartThings and Philips Hue that will provide enhanced music experiences.” Our report mentioned Philips Hue sync with TV content. The company has now clarified […]

  • By Adnan Farooqui
  • 1 month ago

Samsung SmartThings to gain support for thousands of IoT devices at IFA

At CES 2022 earlier this year, Samsung announced that it formed the Home Connectivity Alliance (HCA) to improve the interoperability of IoT home devices in SmartThings. This HCA coalition might finally bear fruit in a couple of months at IFA 2022 in Berlin. As per a new report, Samsung might expand its IoT platform through […]

  • By Mihai Matei
  • 1 month ago

Samsung SmartThings Energy expands to let appliances save more energy

Samsung’s SmartThings Energy service lets consumers monitor their home appliances’ energy consumption, along with individual device monitoring and energy switching. Now, Samsung is all set to roll out a new update that will expand the SmartThings Energy service to more of its products and help users manage energy efficiently this summer. In an official post, […]

  • By Sagar Naresh
  • 2 months ago

Samsung Bespoke refrigerator gets SmartThings Home Life with new software update

A few days ago, Samsung announced a significant update to its SmartThings service. The new SmartThings Home Life feature combines six services—Air Care, Clothing Care, Cooking, Energy, Home Care, and Pet Care—to be a central part of Samsung’s smart home ecosystem. Now, that update has been pushed to the company’s flagship refrigerators. With a new […]

  • By Asif Iqbal Shaik
  • 2 months ago