Samsung Display has a giant digital waterfall in New York City

Samsung's digital signages located in key areas worldwide have been populated by Galaxy Unpacked ads for about a week now. Giant displays in locations with a high population density are asking mobile enthusiasts to “get ready to unfold,” but one large signage located in Times Square, USA, is inviting people to unwind.

Samsung Display is demonstrating its expertise in the digital signage market with the launch of a new digital waterfall in the center of Times Square in New York City. The so-called “Waterfall-NYC (2021)” art installation is based on Samsung's Smart LED Signage technology and stands over 100 meters tall. It brings a piece of nature — or nature imitation — in the form of a giant digital waterfall to the steel, glass, and concrete-clad square.

Reaching a whopping 9,000 nits of brightness

Samsung's latest digital signage in Times Square has the highest peak brightness of any signage in the industry. A high level of brightness is essential for outdoor displays to be visible in any lighting conditions, and needless to say, Samsung is leading the industry in this regard.

The company also installed the world's largest-in-sports LED videoboard — the Infinity Screen — at Sofi Stadium last year. The latest installation by Samsung comprises four vertical LED screens with a combined area of 1,081 square meters. They were fitted right below the Times Square Ball, and you can refer to the video below to see the digital waterfall in action.

Mihai Matei - Senior Editor

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First Samsung device: SGH-A800

Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.

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