The ongoing COVID-19 pandemic has affected almost all fashion, media, and sporting events worldwide. Keeping social distancing norms in mind, the famous Milan Fashion Week is taking place entirely online this year rather than happening at picturesque locations like the Arco della Pace and the Piazza del Duomo. The event is being broadcasted on Samsung's digital signage displays in Milan.
Milano Digital Fashion Week, which is running from July 14 to July 17, is being live-streamed on Samsung's QLED digital signage displays that are installed on the Duomo Cathedral, which is the most iconic square in Milan, Italy. Samsung is working with the event organizer National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana) and the broadcasting partner Urban Vision to display the live broadcast to people in the city.
The South Korean firm believes that fashion fans can get a sense of hope and inspiration from the fashion event in these challenging times. The company has placed its MAXI LED on a temporary facade that is attached to the famous Duomo Cathedral. The 8K QLED display offers passers-by crystal clear visuals from the high-fashion event. Samsung claims that it is the next best thing to experiencing the fashion week in person.
Along with the live stream of the fashion week, Samsung is also showcasing its “Shoot in 8K, Watch in 8K” campaign. It explains to passers-by how 8K videos can be recorded using the Galaxy S20 series and enjoyed on the company's new 8K QLED TVs.