Samsung has announced its plans to hold a keynote event one day before the CES 2024 (Consumer Electronics Show) expo in Las Vegas, NV, USA. The company will hold its keynote event on January 8, 2024, at 2:00 PM local time (5:00 PM EST). Samsung's theme for its next CES event will be AI (Artificial Intelligence), which is understandable, given the focus on AI and Generative AI over the past couple of years.
The CES 2024 keynote event from Samsung Electronics will be held in the South Pacific Ballroom, North Convention Center, Mandalay Bay Hotel in Las Vegas. The presentation will be opened by Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung’s DX (Device eXperience) Division. The theme for the presentation is ‘AI for All: Connectivity in the Age of AI.' While Samsung hasn't revealed any other details about its press conference, we expect the company to unveil its newer generation TVs, soundbars, home appliances, and laptops during the event. Those devices will likely be showcased at the CES 2023 show floor.
Samsung's booth at the CES 2024 expo will be available for four days (Jan 9 – Jan 12, 2024) and will be open to all members of the media with valid CES 2024 passes. The company will likely broadcast its keynote event through a live video on YouTube. You will likely be able to watch the video live on Samsung's YouTube channel, Samsung.com, and Samsung Newsroom. We expect the company to unveil its new QLED, Neo QLED, QD-OLED, and Micro LED TVs at the event. It might also unveil newer projectors, soundbars, and home appliances. Most of these new devices could use some form of AI and Generative AI features.
The South Korean firm has already announced its in-house developed Generative AI model called Samsung Gauss. It has three models: Samsung Gauss Code, Samsung Gauss Image, and Samsung Gauss Language. The latter two of these are expected to be used in Samsung's upcoming devices, including smartphones, tablets, TVs, and more.
Check out our hands-on video of Samsung's current-generation Neo QLED 98-inch TV below. It was unveiled at CES 2023 earlier this year.