According to the latest industry data, Samsung Electronics seized over 80% of the smartphone market share (84%, to be exact) in its homeland of South Korea in Q3 2023. As per Counterpoint Research, these amazing numbers are amid the contracted demands for high-end smartphones and other gadgets.
The report highlights that around 3.4 million smartphones were sold in South Korea by Samsung during Q3, i.e., July to September. Notably, the numbers are down by 10% during the same period a year ago. Samsung Electronics managed to grab a higher market share, all thanks to the popularity and buzz around the latest flip and foldable devices, the Galaxy Z Flip 5 and the Galaxy Z Fold 5.
Apple increased its market share to 15% in Q3 2023
Samsung's arch-rival Apple increased its market share by two percentage points to 15% over Q3 2023. These are some healthy numbers for the American smartphone maker, despite the delayed launch of its Apple iPhone 15 series. FYI, the iPhone 15 series arrived in the South Korean market in October.
As per Counterpoint Research (via Yonhap News Agency), other smartphone makers, such as Motorola Inc., held the remaining 1% of the market. South Korean youth seem to be attracted to the unique and distinguished characteristics of the Galaxy Z Flip 5 and Galaxy Z Fold 5 models, which is why they were in good demand in South Korea, which also contributed to Samsung's 84% market share and its dominating edge in the country.
