Samsung unveiled its new smart TV lineup at CES 2023 in January. The company's new TV lineup includes LCD, QLED, Neo QLED (Mini-LED), and QD-OLED TVs. The South Korean firm is now hyping up the launch of its 8K Neo QLED TV in the UK through promotions and billboards.
The company put up a large outdoor banner in Piccadilly Circus, London, England, on March 2, 2023, to hype up the launch of its new 8K Neo QLED TV. It is Samsung's flagship smart TV and features incredible image quality due to deep blacks, hundreds of dimming zones, extremely high brightness, and higher color volume. The video on the banner showcases a lovely journey of a person who uses the Samsung Neo QLED 8K TV's picture quality and sound to create a wow moment for their cat.
Samsung claims that it came up with this promotional video to attract the MZ generation of the audience that values emotional and humorous communication. The video tries to communicate how the new 8K Neo QLED TV can improve the experience of consuming content in their everyday lives.
The 8K Neo QLED TV for 2023 will first be launched in South Korea on March 9, 2023. Over the next few weeks, the TV will be launched in other markets, including Europe, North America, and Asia. More information on the pricing of this TV will be released in the next few days.
