Samsung's new Neo QLED 8K TV ad is a love letter to all cat parents

samsung 8k neo qled tv 2023 uk billboard

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While dog owners rarely have to go to great lengths to get their pet excited, cat parents don't have it so easy. But Samsung has a solution for those with grumpy cats that are too hard to please: the company's latest line of 8K QLED TVs.

Samsung released a new video ad for its 2023 Neo 8K QLED TV on YouTube this week. Or rather, this is the full version of an ad the company has already used in some countries ahead of the launch of the new models. The plot here involves a grumpy cat, and how its owner tries their best to liven up the cat's day, only to fail no matter what they do. The ad shows the owner trying out many different things to impress their cat and get some kind of reaction out of it, before ultimately realizing all they needed to do was plop their cat in front of a Samsung QLED 8K TV.

It is yet another example of how creative Samsung can get when it comes to advertising its new products. Whether you're a cat person, dog person, or someone who loves animals in general, this particular ad is sure to bring a smile to your face, though it will resonate most with those who have owned or own a cat. Not that we're expecting people to actually go buy such costly TVs to entertain their pets, but hey, as far as marketing campaigns go, Samsung's got another winner on its hands.

Abhijeet Mishra - Editor-in-Chief

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First Samsung device: SGH-D500

Abhijeet's writing career started with guides for custom firmware for Samsung devices (including the original Galaxy S), and he moved to SamMobile in mid-2013 and worked up the ranks to Editor-in-chief. In addition to phones and mobile devices, his interests include gaming on both PC and console, PC hardware, and spending countless hours on YouTube watching videos on tech, movies, games, politics, and internet dramas.