SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Google’s new publicity campaign tries to pressurize Apple into adopting RCS


Last updated: August 10th, 2022 at 06:04 UTC+02:00

Google kicked off a new “Get The Message” public campaign yesterday, attempting to pressurize Apple into adopting the RCS communication protocol for smoother messaging between Android smartphones and iPhones. RCS is the successor to the good old SMS and MMS standards. In a tweet regarding its campaign, Google directly called out Apple and said, “It’s time for Apple to fix texting.

For years, the problem of broken texts, blurry videos, broken group chats, missing read receipts, etc. has existed between Android and iPhone users, simply because Apple refuses to adopt the RCS protocol. Google also notes that with this campaign, they are not only addressing the green/blue bubble problem, but also the other common challenges in cross-platform messaging.

iMessage is the source of Apple’s eco-system lock-in, so this new RCS campaign might not be successful

Google describes the most familiar form of the green bubble, since it represents Android, whereas, Apple messages are defined by the blue color in Apple’s messages app. Along with other problems with cross-platform messaging, there are important issues, including end-to-end encryption, because of Apple’s continuous usage of dated SMS and MMS standards. Besides, RCS has been gaining multiple security-related features, such as end-to-end encryption in one-on-one chats, with end-to-end encryption for group chats to arrive later this year.

Apparently, there is a #GetTheMessage hashtag as well to make the campaign viral. On the other hand, iMessage is Apple’s main source of lock-in in the ecosystem. So, it does not matter to them much if they do not adopt the RCS protocol. Moreover, court filings reveal that Apple does not want to make iMessage for Android as this would not help but damage the company.

Considering all of this, this Google Get The Message campaign would not be enough to pressurize Apple into adopting the RCS protocol for cross-platform messaging.

General AndroidAppleGoogleRCS
Load 1 comments

You might also like

Samsung phones are crushing rivals in LATAM, nearing a 50% market share

Smartphone shipments in Latin America were up 8% on-quarter in Q2 2022. During the three-month period, Samsung Electronics not only led the market in terms of smartphone shipments and share but also widened its lead to an all-time high. Q2 shipments in the LATAM region increased 8% quarter-on-quarter and 9% year-on-year. And thanks to Samsung […]

  • By Mihai Matei
  • 1 hour ago

Apple isn’t making foldable iPhones yet because the profits just aren’t there

As Samsung establishes its utter dominance in the foldable smartphone market, many are wondering if and when Apple is going to have an answer. There have been some rumors about foldable iPhones but evidently, they’ve not amounted to much. Industry insiders are of the view that Apple isn’t betting on foldables just yet due to […]

  • By Adnan Farooqui
  • 1 day ago

Samsung Chromebooks to soon get ‘glanceable’ desktop widgets

One of the signature features of Google’s Pixel smartphones is the ‘At A Glance’ widget on the homescreen. It offers users a quick look at information related to calendar entries, grocery or package deliveries, cab info, air-quality alerts, and more. The widget has gained multiple smart features over the past few years. Now, a new report […]

  • By Sagar Naresh
  • 1 day ago

Samsung and other OEMs caught lying about smartwatch dimensions

Editor’s note: Samsung isn’t an outlier in this scenario, as this appears to be an industry-wide practice, regardless of the manufacturer. It’s pertinent to note that Samsung normally doesn’t compare the thickness of new smartwatch models with previous iterations, ensuring that customers aren’t misled by its marketing materials. Samsung has also clearly mentioned in the […]

  • By Mihai Matei
  • 2 days ago

Google Meet gets accurate background effects and cloud processing

Google is rolling out some new updates for Google Meet on the web. The update essentially improves the background effect accuracy and performance. Previously, the backgrounds on Google Meet weren’t accurate, and you could see patches of background getting washed off when a background effect was applied. Now, with the new update, Google has improved the accuracy […]

  • By Sagar Naresh
  • 2 days ago

Galaxy Chromebooks are getting ChromeOS 104 update with plenty of new features

Google has started rolling out the ChromeOS 104 update to all eligible Chromebooks, including the ones made by Samsung. If you own a Galaxy Chromebook, you can now download the ChromeOS 104 update and get access to plenty of new features. The ChromeOS 104 update finally brings proper dark and light themes. Changing them also […]

  • By Asif Iqbal Shaik
  • 1 week ago