Join us on Telegram | Early Samsung Black Friday deals, check them out right now!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Galaxy Z Fold 2 Thom Browne Edition hits China, sells out in 4 minutes


Last updated: September 10th, 2020 at 13:37 UTC+01:00

In spite of countless successes, Samsung’s track record with smartphones is far from spotless – largely due to the company’s slow but steady decline into irrelevancy in China, the world’s largest smartphone market. Which makes any individual success in the Far Eastern country all the more significant – especially when it revolves around an exotic, bleeding-edge flagship with an eye-watering $3,300 price tag. The Galaxy Z Fold 2 Thom Browne Edition may be a mouthful, but it’s also the reason why Samsung has lately been counting money by the handful.

This hybrid between an Android flagship and a fashion statement continues to perform so strongly that its pre-sales are turning into lotteries, and China isn’t immune to the craze, either. Newly emerged reports reveal the Galaxy Z Fold 2 Thom Browne Edition sold within four minutes of becoming available for pre-orders in the country on Wednesday.

How artificially scarce is this this foldable, exactly?

Naturally, while Samsung and the local branch of the American fashion brand were quick to tout that milestone, don’t hold your breath for any actual pre-order figures to get released. After all, a set of head-turning sold-out headlines is much more valuable to Samsung’s nascent foldable smartphone efforts than a few hundred extra sales. Though none of that is to say we expected this level of global enthusiasm for a smartphone that costs as much as a serviceable used car.

The Galaxy Z Fold 2 Thom Browne Edition is scheduled to begin shipping to early adopters on September 25th, a week after regular model hits the market. If “regular” is how you’d call a state-of-the-art, unapologetically extravagant flagship with a buttery smooth, vast, and bendable Dynamic AMOLED display. The remaining few Samsung tech enthusiasts in China are also in the luck because they’re getting exclusive access to the ultimate version of the vanilla Galaxy Z Fold 2, that has double the amount of internal storage, along with Taiwan.

Curiously enough, this extra-luxurious Galaxy Z Fold 2 model is the third Samsung smartphone to have sold out in China this year, after the comparabily high-end Galaxy Z Flip and the decisively mid-range Galaxy A51 5G. It’s almost hard to believe that China, on the whole, doesn’t care about the Galaxy brand any longer. It’s still true, though – at least for now.

Phone ChinaGalaxy Z Fold 2
Load 10 comments

You might also like

Samsung wins big at CES 2023 with 46 Innovation Awards

Samsung announced in a blog post that the company received multiple awards at the Consumer Technology Association’s (CTA) CES 2023 Innovation Awards. The CES 2023 Innovation Awards is a program that honors outstanding design and engineering across different consumer technology product categories. 46 Samsung products and services received CES 2023 Innovation Award honors, and three […]

  • By Sagar Naresh
  • 2 days ago

Galaxy Fold, Galaxy Z Fold 2 are getting November 2022 security update

After releasing the November 2022 security update to the Galaxy Z Flip 3, Galaxy Z Flip 4, Galaxy Z Fold 3, and the Galaxy Z Fold 4, Samsung has released the update to its first two generations of Galaxy Z Fold series devices. The update is rolling out in some European markets and is expected […]

  • By Asif Iqbal Shaik
  • 1 week ago

Samsung may not pursue slidable phones, but its rivals might have to

Even though Samsung Display has been experimenting with various form factors and use cases for its state-of-the-art foldable display technology, at least one analyst believes that the company has no interest in developing commercial slidable phones. Furthermore, because Samsung has a tight grip on the foldable phone market as it is, Chinese smartphone manufacturers might […]

  • By Mihai Matei
  • 1 week ago

Samsung could launch Galaxy A54 5G earlier than usual

Going by the previous trend of Samsung’s mid-range smartphones, the company could launch its new generation devices early next year. The devices usually bagged the necessary certification two months prior to their launch. To throw a few names in, the Galaxy A52 5G picked up 3C certification in January 2021 and was launched in March […]

  • By Sagar Naresh
  • 1 week ago

Galaxy Fold, W21, and W22 got dropped to quarterly security updates

By now, you’re probably aware that the original Galaxy Fold, announced in April 2019, will not receive the new Android 13-based One UI 5.0 update. And speaking of firmware support, Samsung has now demoted the original Galaxy Fold and Galaxy Fold 5G, as well as the China Telecom-exclusive W21 5G and W22 5G, to quarterly […]

  • By Mihai Matei
  • 1 week ago

Galaxy Z Fold 4 gets new One UI 5.0 beta update, inches closer to final release

Samsung has released the stable Android 13 and One UI 5.0 update for two of its flagship lineups, and the company is expected to do the same for a handful of other devices before the end of this month. That includes the Galaxy Z Fold 4, which has now taken a step closer to the […]

  • By Abhijeet Mishra
  • 2 weeks ago