SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Notifications
    News For You

    Galaxy Z Fold 2 Thom Browne Edition hits China, sells out in 4 minutes

    Phone
    By 

    Last updated: September 10th, 2020 at 13:37 UTC+02:00

    In spite of countless successes, Samsung's track record with smartphones is far from spotless – largely due to the company's slow but steady decline into irrelevancy in China, the world's largest smartphone market. Which makes any individual success in the Far Eastern country all the more significant – especially when it revolves around an exotic, bleeding-edge flagship with an eye-watering $3,300 price tag. The Galaxy Z Fold 2 Thom Browne Edition may be a mouthful, but it's also the reason why Samsung has lately been counting money by the handful.

    This hybrid between an Android flagship and a fashion statement continues to perform so strongly that its pre-sales are turning into lotteries, and China isn't immune to the craze, either. Newly emerged reports reveal the Galaxy Z Fold 2 Thom Browne Edition sold within four minutes of becoming available for pre-orders in the country on Wednesday.

    How artificially scarce is this this foldable, exactly?

    Naturally, while Samsung and the local branch of the American fashion brand were quick to tout that milestone, don't hold your breath for any actual pre-order figures to get released. After all, a set of head-turning sold-out headlines is much more valuable to Samsung's nascent foldable smartphone efforts than a few hundred extra sales. Though none of that is to say we expected this level of global enthusiasm for a smartphone that costs as much as a serviceable used car.

    The Galaxy Z Fold 2 Thom Browne Edition is scheduled to begin shipping to early adopters on September 25th, a week after regular model hits the market. If “regular” is how you'd call a state-of-the-art, unapologetically extravagant flagship with a buttery smooth, vast, and bendable Dynamic AMOLED display. The remaining few Samsung tech enthusiasts in China are also in the luck because they're getting exclusive access to the ultimate version of the vanilla Galaxy Z Fold 2, that has double the amount of internal storage, along with Taiwan.

    Curiously enough, this extra-luxurious Galaxy Z Fold 2 model is the third Samsung smartphone to have sold out in China this year, after the comparabily high-end Galaxy Z Flip and the decisively mid-range Galaxy A51 5G. It's almost hard to believe that China, on the whole, doesn't care about the Galaxy brand any longer. It's still true, though – at least for now.

    Phone ChinaGalaxy Z Fold 2
    Galaxy AI summarized

    Scroll for more related content
    News For You

    You might also like

    Galaxy Z Fold 6 Ultra rumored to come to China and Korea

    Galaxy Z Fold 6 Ultra rumored to come to China and Korea

    Among the many Galaxy Z Fold 6 models that are in development in Samsung's labs right now, the most exciting one is undoubtedly the Galaxy Z Fold 6 Ultra. Samsung's Ultra-branded smartphones are designed to be the best and most high-end, and with the standard Galaxy Z Fold 6 expected to bring minor incremental upgrades, […]

    • By Abhijeet Mishra
    • 1 day ago
    Samsung to produce more JDM smartphones in China this year

    Samsung to produce more JDM smartphones in China this year

    Although Samsung's market share in China has been negligible for years, the company intends to increase the production of JDM devices sold in the East Asian country this year. According to reports from foreign media outlets, Samsung was planning to manufacture 4.4 million JDM smartphones this year but recently decided to increase production to 6.7 […]

    • By Mihai Matei
    • 3 weeks ago
    Galaxy Z Fold 2 gets May 2024 security update

    Galaxy Z Fold 2 gets May 2024 security update

    Samsung has released the May 2024 security patch to the international variant of the Galaxy Z Fold 2, as well as, to the carrier-locked and carrier-unlocked variants of the foldable smartphone for the United States, which carry model numbers SM-S916B, SM-S916U, and SM-916U1 respectively. The update that brings the May 2024 security patch to the […]

    • By Abid Iqbal Shaik
    • 3 weeks ago
    Sales of Samsung’s foldable phones have nosedived in China

    Sales of Samsung’s foldable phones have nosedived in China

    Samsung was one of the first companies to release foldable phones at scale. That provided the company with a significant first-mover advantage. It was able to establish dominance in key markets early on, particularly in China, where local manufacturers would need a couple of years to catch up. Having reaped the benefits, Samsung is now […]

    • By Adnan Farooqui
    • 2 months ago
    Samsung gets best League of Legends team to promote Odyssey gaming monitors

    Samsung gets best League of Legends team to promote Odyssey gaming monitors

    Samsung's Odyssey lineup of gaming monitors is highly regarded by gamers across the globe. The company improved the series with new additions this year that were unveiled during the Consumer Electronics Show in Las Vegas back in January. The company has roped in T1, the best League of Legends team, to promote its Odyssey gaming […]

    • By Adnan Farooqui
    • 2 months ago
    Top-level visits underway as Samsung seeks turnaround in China

    Top-level visits underway as Samsung seeks turnaround in China

    China is an important market and while Samsung once enjoyed a considerable share in the country's smartphone market, it has since fallen to 0%. The company needs to do a lot more than just launch basic phones to revive its fortunes in the lucrative market. Samsung has set up a dedicated team to pursue a […]

    • By Adnan Farooqui
    • 2 months ago