After the Galaxy S20 series’ poor performance and high prices last year, Samsung returned this year like a champ. The company improved its Exynos processor, brought a better design, and dropped the prices of its flagship smartphone series when compared to the Galaxy S20. As a result, the company is seeing much better sales of its new high-end phones.
Samsung has mentioned that the sales of the Galaxy S21 series crossed 1 million units in South Korea last week. This sales milestone was achieved in just 57 days since the launch of the smartphones. In comparison, the Galaxy S20 series took a month more to reach the same milestone last year. However, the sales of the Galaxy S21 series were still slower than the Galaxy S10 series, which reached 1 million sales milestone within 47 days of its launch.
The South Korean smartphone giant usually launches its Galaxy S series flagship phones in February, but this year, it launched the phones in January. The entry-level variant of the Galaxy S21 was priced at just KRW 999,990 (around $990) in South Korea. In comparison, the Galaxy S20 had a starting price of KRW 1,240,000 (around $1,099).
Samsung said that the sales of the vanilla Galaxy S21 accounted for 52% of all Galaxy S21 sales in its home country. The Galaxy S21 Ultra and the Galaxy S21+ accounted for 27% and 21% of all sales of the Galaxy S21 series in South Korea. Unlocked variants of the Galaxy S21 series accounted for 20% of sales in South Korea, whereas 60 percent of units were sold via online channels.