Enhypen Kpop stars hype up Samsung's newest foldable phone

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Samsung is gradually hyping up its new foldable phones that it's going to launch next month. The company is no stranger to bringing in Kpop stars to promote its products, having previously linked up with the likes of Blackpink and BTS.

It's now collaborating with Enhypen, a fairly recent addition to the Kpop scene, to drum up hype for the Galaxy Z Fold 7 and the Galaxy Z Flip 7 due next month.

More Kpop stars join the Samsung hype train

The company has posted a teaser video on its X account in which Enhypen members are seen reacting to the new foldable phone. The device itself isn't shown on camera, but the reactions of the group's members are highlighted to showcase the top qualities of the new foldable phone.

Lightweight, slim, premium, and super sleek are some of the attributed used to describe the phone. “It's incredibly thin,” says one member, with one even expressing disbelief that this could actually be a phone.

.@ENHYPEN just got their hands on the new Galaxy Foldable phone–an ultra-sleek foldable that’s next-level. The reaction says it all. Don’t miss your turn. #GalaxyxENHYPEN #Samsung
💙 Like this post to see their reactions, and for what happens next 👀 pic.twitter.com/LW0wHeteeC

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— Samsung Mobile (@SamsungMobile) June 17, 2025

Exaggerated reactions aside, it's well established by now that Samsung's pushing for a more slimmer and premium feel with both of its new foldable phones. The Galaxy Z Fold 7 and Galaxy Z Flip 7 are expected to be significant upgrades as their predecessors only brought minor improvements.

Samsung hasn't confirmed when it's going to officially launch the devices. It hasn't confirmed when the Unpacked event is going to take place. However, rumors suggest that the event may take place in the United States around the second week of July, so we're less than a month away from the launch of its new foldable phones.

Adnan Farooqui - Executive Editor

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First Samsung device: SGH-E900

Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.