The best Samsung deals! Galaxy Book 4 series, Watch 6, S24 Ultra or Z Flip 5! - Join SamMobile on Telegram!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Notifications
    News for you

    Check out G-NUSMAS, the alien behind Samsung’s innovative technologies

    General
    By 

    Last updated: August 29th, 2022 at 13:01 UTC+02:00

    A month ago, it was reported that Samsung was planning to introduce a new virtual assistant, G-NUSMAS, which is an alien. Fast forward to now, in an official newsroom post, Samsung has introduced the large-eyed G-NUSMAS blue alien which is termed to be the brains behind the Korean tech giant's design and innovative technologies.

    This G-NUSMAS alien helps Samsung to develop brilliant products that “inspire creativity and empower users.” As noted in the official post, the idea for the creation of this cute alien G-NUSMAS came from a joke that people make whenever Samsung releases a new product, that Samsung must have hired an alien to develop the unique product. You might have heard about the tagline “Designed for humans.”

    Moreover, it is Samsung's way of connecting with the younger generation, specifically millenials and Generation Z. The Chief Marketing Officer and Head of Global Marketing at Samsung Electronics, YH Lee, said, “By letting our whimsical and brilliant alien show different sides of Samsung to the public, I hope our consumers can feel more familiar with our brand.

    Samsung will launch the G∙NUSMAS alien virtual assistant on September 2 at IFA 2022

    If you would notice the name of the alien virtual assistant G-NUSMAS is “SAMSUNG” spelled backward. Its home planet is Nowus-129, which is situated 100 million light years away from the Earth. Again, it is the address of the company's headquarters spelled backward, which actually is 129 Suwon in South Korea. To give more insight into this alien virtual assistant G-NUSMAS, Samsung plans to release a series of short videos that will tell the origin story and the accidental arrival of the alien on our planet Earth.

    Samsung will reveal more about the G-NUSMAS virtual assistant at IFA 2022. Its story will be released across Samsung’s social media channels, including YouTube and Facebook, and Samsung.com on September 2. Fans will be able to communicate with G-NUSMAS through social media, the metaverse, and other digital channels.

    General IFA 2022MetaverseSamsung Electronics

    You might also like

    Samsung’s first acquisition in 7 years could be of an AC company

    Samsung’s first acquisition in 7 years could be of an AC company

    Despite having billions of dollars in cash, Samsung hasn't made any acquisitions over the past seven years. Its last major acquisition was that of Harman International. Recent reports have suggested that the company is looking to be more active in the mergers and acquisitions segment now, and it appears Samsung may already have a large.t […]

    • By Adnan Farooqui
    • 2 days ago
    Samsung expects 2024 chip revenue returning to 2022 level

    Samsung expects 2024 chip revenue returning to 2022 level

    A significant decline in chip revenue has hurt Samsung's profits significantly, but the company is now expecting a return to form, on the back of increased demand for memory products for AI applications. The company is now expecting its chip revenue this year to return to the 2022 level, which was before the downturn, and […]

    • By Adnan Farooqui
    • 5 days ago
    NVIDIA CEO signs his approval on Samsung’s HBM3E memory, literally

    NVIDIA CEO signs his approval on Samsung’s HBM3E memory, literally

    Samsung's HBM3E 12H advanced memory chips have received high praise from NVIDIA CEO Jensen Huang recently. He confirmed that the company is testing these new memory models for integration into its GPUs, as unrelenting demand continues for its products. Such is the nature of the close collaboration between these two titans of the industry that […]

    • By Adnan Farooqui
    • 5 days ago
    Samsung Electronics gets $4.3 billion from Samsung Display to fund semiconductor expansion

    Samsung Electronics gets $4.3 billion from Samsung Display to fund semiconductor expansion

    Samsung Electronics is the leading supplier of memory chips and other semiconductor products. It has been heavily investing in the expansion of its production facilities as demand for memory products, particularly High Bandwidth Memory, is expected to rise in the coming quarters. There are many subsidiaries that operate under Samsung Electronics. Samsung Display is one […]

    • By Adnan Farooqui
    • 6 days ago
    Amid AI boom, NVIDIA is loving Samsung’s advanced memory chips

    Amid AI boom, NVIDIA is loving Samsung’s advanced memory chips

    NVIDIA has emerged as the leading supplier of AI semiconductor solutions across the globe. There's incredible demand for its products as companies jump on the AI bandwagon with new solutions and services. AI semiconductors require advanced memory chips and Samsung finds itself in a good position to cash in on this boom. It has a […]

    • By Adnan Farooqui
    • 6 days ago
    Samsung doubling down on AI to secure business growth

    Samsung doubling down on AI to secure business growth

    Amid uncertainties in the global business environment, Samsung is doubling down on what it considers to be a significant driver of future growth. We've seen an increasing application of artificial intelligence in its products, from smartphones to even washing machines, and the company has said it will continue to focus on AI to drive growth. […]

    • By Adnan Farooqui
    • 7 days ago