Samsung just had an astonishingly dominant showing at CES Awards 2021, having secured no fewer than 44 honors spanning a wide variety of product categories. Four of which happen to fall under the “Best of Innovation” category, the most prestigious accolade tier given out by the CES expert panels. Its TV and Samsung units are responsible for the majority of the awards, winning 16 and 11 honors, respectively.
Meanwhile, Samsung is also celebrating nine awards for innovations in home appliances, as well as a handful of such wins for its pioneering semiconductors (4), audio products (3), and monitors. Well, one monitor, that is. The next iteration of the actual show is taking place from January 11th through to the 14th. And in case you haven’t heard already, CES will be online-only this time around, for obvious reasons.
Is this reason enough for optimism about Samsung’s 2021 plans?
All of Samsung’s submissions to CES Awards 2021 were made under the theme of “Better Normal for All.” The spotlight winners were the Galaxy Note 20 Ultra 5G and Galaxy Buds+ BTS Edition, both of which received the aforementioned innovation accolades, among others.
The company is understandably using this success to reiterate grand ambitions for 2021 and beyond, though CES alone probably isn’t enough of a reason for fans to get excited about the immediate future. Granted, Samsung opening up on how the Galaxy S21 series is becoming more like the Galaxy Note range is at least a start.
To date, the tech giant managed to outmatch this impressive double-digit haul only once. In case you don’t remember, the company was celebrating 46 CES awards just over a year ago. And that feat hardly proved indicative of Samsung’s consumer electronics achievements in the following year.
Sure, the lockdowns and all the related craziness certainly haven’t helped propel many product sales. The one notable exception here being pandemic-boosted 4K TVs, believe it or not. But on the whole, Samsung’s product innovation hardly impressed throughout this year. At least relative to recent times, so we can’t be certain this isn’t a repeat of CES 2020 just yet.