This amazing Galaxy Z Fold 2 deal is making pre-order customers unhappy

Samsung appears to really want to sell you the Galaxy Z Fold 2 in the UK. The foldable phone was released in the UK in September for £1,799 and less than a month after its debut, Samsung has increased the value of trade-in devices when purchasing the Galaxy Z Fold 2 online. This is great news for customers who are considering buying the Galaxy Z Fold 2 or have been waiting for a better deal, but a number of early adopters who have pre-ordered the device and got the original trade-in prices feel like they've gotten the short end of the stick despite their loyalty to the brand.

To put things into perspective, Samsung USA offers a $650 discount when trading in the Galaxy S20 Ultra for the Galaxy Z Fold 2. Meanwhile, Samsung UK is now willing to drop the Galaxy Z Fold 2's price by a whopping £970 ($1,245) if you trade in the same Galaxy S20 model. No wonder some pre-order customers who have gotten a worse trade-in deal are displeased… Then again, there's no denying that this is an amazing opportunity for customers who have yet to purchase the Galaxy Z Fold 2.

If you happen to have a Galaxy Fold 5G (512GB) lying around and you're looking to buy the new model, you can get a whopping £1,040 trade-in discount on the Galaxy Z Fold 2, meaning you can buy the latest foldable by paying only £759 – as long as you're willing to part with the original foldable model, of course. Even the Galaxy S8 with 64GB of memory can shave £330 off the full retail price.

How do you feel about Samsung UK's latest trade-in deal and way of conduct? Have you pre-ordered the Galaxy Z Fold 2 by trading in an older device, and if so, do you feel mistreated? Do you think Samsung should compensate these early adopters, considering the Galaxy Z Fold 2 is branded as a luxury device with on-demand concierge care? Or perhaps the company should better-communicate its plans to Galaxy Z Premier members. Feel free to share your thoughts below.

Buy the Galaxy Z Fold 2 from Samsung UK

Mihai Matei - Senior Editor

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First Samsung device: SGH-A800

Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.

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