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Last updated: October 4th, 2021 at 16:01 UTC+02:00
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Of course, The Frame (2021) was already available in France in a handful of different dimensions ranging from 43 to 75 inches. The new 85-inch addition is obviously the largest and was added to the lineup to meet the growing user demand for large-screen TVs.
Similarly, the 65-inch The Serif joins the existing lineup consisting of 43, 50, and 55-inch models. The new 65-inch The Serif is now available for €1,999. The Frame is not yet available for purchase online at Samsung, but partner retailers in France appear to be selling it already.
The Frame and The Serif are “lifestyle TVs,” meaning they were designed to blend in with the environment. They achieve this through a unique exterior design as well as the Art Store, the latter of which hosts thousands of artworks and photos available for download. Recently, the Art Store was updated with photos and artworks from the Louvre Museum, and the gallery continues to grow.
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Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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