Samsung expanded its lifestyle TV range with a couple of new models released earlier this summer. The company launched an 85-inch version of The Frame and a 65-inch The Serif in July, but these new models were available only in South Korea. Now, Samsung announced that the 85-inch The Frame and 65-inch The Serif are coming to Europe, or more specifically, France.
Of course, The Frame (2021) was already available in France in a handful of different dimensions ranging from 43 to 75 inches. The new 85-inch addition is obviously the largest and was added to the lineup to meet the growing user demand for large-screen TVs.
Larger canvases for the Art Store
Similarly, the 65-inch The Serif joins the existing lineup consisting of 43, 50, and 55-inch models. The new 65-inch The Serif is now available for €1,999. The Frame is not yet available for purchase online at Samsung, but partner retailers in France appear to be selling it already.
The Frame and The Serif are “lifestyle TVs,” meaning they were designed to blend in with the environment. They achieve this through a unique exterior design as well as the Art Store, the latter of which hosts thousands of artworks and photos available for download. Recently, the Art Store was updated with photos and artworks from the Louvre Museum, and the gallery continues to grow.