Samsung and LG are well-known rivals in the display segment with the two companies battling it out in the mobile industry as well. For those not in sync with the display industry, the two manufacturers have locked horns yet again in terms of display tech. While Samsung's TVs will embrace the HDR10 platform, LG has taken Dolby Vision as its preferred choice, while it uses HDR10 as well. HDR technology brings more true-to-life colors and ensures better brightness/darkness levels as well.
Speaking on the matter, Kim Sung-gon of LG Electronics said – “Dolby Vision has the upper hand in expressing details of blacks and brightness while HDR10 emphasizes brightness only, which sequentially leads to the expression of incomplete blacks.”
It is to be noted, however, that Dolby Vision doesn't have a lot of supporters at the moment with just LG and Vizio by its side. The likes of TCL and Skyworth are expected to join Dolby's team soon, though. The HDR10 technology is currently supported by Samsung, Sony, Sharp as well as LG. Dolby has paired up with streaming services like Amazon and Netflix for original content, the HDR10 team has a partnership with MBC and SBS (both South Korean broadcast networks).
Dolby remains positive about its prospects in the TV industry. Mike Chao, regional vice president of Dolby Asia-Pacific said – “The momentum and excitement we are seeing from display manufacturers and across some of those companies that I had mentioned is indicative of the fact that we do have the best solution today.” He stressed that a partnership with Samsung would be great although Samsung seems hesitant to join the Dolby Vision team.
