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Last updated: February 19th, 2026 at 11:05 UTC+01:00
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Customers in the United Arab Emirates now have a more affordable way to picking up a new Samsung smart TV. e&, one of the leading telecom providers in the country, has launched a new All-In TV service.
This is the first service of its kind in the region, which bundles a new Samsung TV along with subscriptions to leading streaming services for one single monthly payment.
New and existing e& customers can get a new Samsung smart TV bundled with a popular streaming service on one plan which will be billed together on their account. Available streaming options include STARZPlay, OSN+, and Amazon Prime.
Customers can choose from a range of Samsung TVs, including models from The Frame, QLED, and OLED lineups, with screen sizes ranging from 55-inch to 85-inch. They'll get free delivery and installation as well as an extended two-year warranty.
Every contract renewal also provides the benefit for a free built-in upgrade path to a newer model. Monthly payments start at just AED 109 over 24 months. The service is backed by Samsung Guard which will enable e& to lock the TVs remotely in case of non-payment. They can be reactivated remotely once the outstanding balance is cleared.
The company says that the All-In TV bundles will deliver savings of up to AED 3,700 compared to purchasing the TV and streaming subscriptions separately.
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.