ASUS phone with Samsung’s 200MP camera could undercut Galaxy S23

According to various leaks and rumors, ASUS is working on a new flagship smartphone: Zenfone 10. This device will succeed the Zenfone 9, which was launched last year. Today, ASUS confirmed the existence of the Zenfone 10 through a webpage and mentioned its price. Unfortunately for Samsung, the leaked price of the ASUS Zenfone 10 sounds troubling for the Galaxy S23.

The ASUS website collects feedback from people on a series of photos that will help the company improve the camera performance of the Zenfone 10. People providing feedback will also stand a chance to win the phone. The terms and conditions of this contest say, “ASUS provides three (3) Zenfone 10 as the prizes of this Promotion (each, a “Prize”) in total. Each Prize is with an approximate retail value at USD 749″. This statement strongly suggests that the Zenfone 10 will start at $749 in the US.

ASUS Zenfone 10 specifications

If leaks and rumors are to be believed, the ASUS Zenfone 10 will have Samsung's 200MP ISOCELL sensor as its primary rear camera, which means that it has a strong chance of beating the Galaxy S23 in terms of photography. The base Galaxy S23 has a 50MP camera sensor. The word on the street is that ASUS' upcoming flagship phone will have the Snapdragon 8 Gen 2 SoC with up to 16GB RAM and 512GB storage. The phone is said to feature a 6.3-inch AMOLED display with a 120Hz refresh rate, a 5,000mAh battery with 67W charging, and IP68 water and dust resistance.

Going by these specs, the ASUS Zenfone 10 will have hardware that could give the Galaxy S23 a tough fight. Plus, it will be $50 cheaper, so many people could favor the Zenfone 10 over Samsung's flagship. However, the information regarding the price of the Zenfone 10 on ASUS' website could be a placeholder. In that case, only time will tell if the Zenfone 10 is a real threat to the Galaxy S23. For now, we don't have any details regarding the launch date of the Zenfone 10, but it should launch soon.