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Last updated: May 9th, 2023 at 08:50 UTC+02:00
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According to Frandroid, which did some solid ground reporting in this case, OPPO and OnePlus have let go of their external marketing and sales employees in France. These employees are responsible for highlighting their products in retail stores, and their job is to highlight product features in stores, train retail staff, and convert buyers from other brands. This is reportedly a really important role in European countries since smaller smartphone brands can't see enough sales without them when they are up against massive brands like Apple and Samsung.
The report states that several retail stores claimed that OnePlus and OPPO are looking to finish their current inventory. Those retailers are not expecting to get any shipments of any of the new phones launched by the Chinese firms. When the publication talked to some sales employees, they claimed that no new phones launched by OnePlus and OPPO in China are coming to France, which probably means that they are ending sales of smartphones in the country.
While the companies had claimed that they were temporarily halting sales in Germany due to a patent lawsuit filed by Nokia, it is now looking like they may exit France and other European markets. This is good news for Samsung as its smartphone sales could increase, owing to lower competition.
Asif is a computer engineer turned technology journalist. He has been using Samsung phones since 2004, and his current smartphone is the Galaxy S21 Ultra. He loves headphones, mechanical keyboards, and PC hardware. When not writing about technology, he likes watching crime and science fiction movies and TV shows.