MASSIVE Samsung Galaxy deals during Discover Samsung!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Chinese competitors are making more room for Samsung in Europe

Business
By 

Last updated: March 27th, 2023 at 12:39 UTC+02:00

Two of Samsung’s competitors from China are reportedly leaving the European market, starting with a few key regions. The OEMs in question are Oppo and OnePlus, which are more or less the same given that OnePlus is an Oppo subsidiary.

Reportedly, Oppo and OnePlus are leaving Europe, starting with Germany, the UK, France, and the Netherlands (via @MaxJmb). This drastic business decision will inadvertently give Samsung and Apple more space and wiggle room in the European market.

Similar to how Samsung and Apple fought for the market share Huawei left behind, the two tech giants will likely compete to win over Oppo and OnePlus customers in Europe. It’s an opportunity for Samsung to improve its market share across the old continent.

As to why Oppo and OnePlus are reportedly pulling out of Europe, it’s unclear. But one possibility might be that the EU’s increasingly stricter regulations on repairability, firmware support, and sustainability are making business difficult for Oppo and OnePlus, who may be failing to adapt to the latest pro-consumer laws imposed by the European Union.

Phones sold in Europe are now required to receive at least three years of OS upgrades and have to feature replaceable batteries, while OEMs need to provide replacement batteries over a product’s lifetime. Samsung is already meeting EU regulations across the board, but other, smaller OEMs may find it increasingly difficult to comply while maintaining profitability.

Oddly enough, Oppo recently announced the foldable Find N2 Flip in the UK, but it now looks like this device won’t get a sequel, and moving forward, the N2 Flip could suffer from poor support in Europe. On the other hand, at least one company, Honor, seems willing to try its luck in the global market and in Europe. The company announced at MWC 2023 that it would soon start competing globally with the biggest brands in the industry and introduced the Honor Magic Vs. Of course, only time will tell if Honor will succeed where Oppo and OnePlus have failed.

BusinessPhone ChinaEuropeFranceGermanyNetherlandsOnePlusOppoUK
Load comments

You might also like

Samsung’s sales hit an all time low in China in Q1 2023

Samsung’s sales hit an all time low in China in Q1 2023

Amidst deepening issues between China and the US, Samsung Electronics’ China sales have shrunk significantly, hitting an all-time low in Q1 2023. As per the latest quarterly report, the proportion of Samsung’s China sales has dropped to a single digit, which isn’t a good sign for the South Korean technology giant. In the quarterly report, […]

  • By Sagar Naresh
  • 13 hours ago
Samsung fans get the May 2023 update for the Galaxy Tab S7 FE

Samsung fans get the May 2023 update for the Galaxy Tab S7 FE

The standard Galaxy Tab S7 series received the May 2023 update last week. Now, the Fan Edition variant is following the rest of the series in a couple of markets. Samsung is now rolling out the May 2023 update for the Galaxy Tab S7 FE in Brazil (SM-T735) and Europe (SM-T733). As of now, the […]

  • By Mihai Matei
  • 1 day ago
Oppo’s website in Germany has become a ghost town

Oppo’s website in Germany has become a ghost town

While there’s a high probability that Oppo might be leaving France due to sluggish smartphone sales, the company’s situation in Germany appears to be much more dire. It’s been close to a year since Oppo “temporarily” halted selling phones in Germany due to patent disputes, but now, the company’s official website in Germany is almost […]

  • By Mihai Matei
  • 2 days ago
Oppo shuts down own chip division and potential Samsung Foundry client

Oppo shuts down own chip division and potential Samsung Foundry client

Oppo can no longer support the Chinese government’s dream of becoming self-sufficient in the semiconductor sector. New reports say that the company has suddenly shut down its chip design business to the shock of its employees. News about the smartphone maker establishing an in-house chip design team emerged in December 2022. Back then, rumors said […]

  • By Mihai Matei
  • 5 days ago
Why hasn’t Samsung released Android 14 Beta update like other brands?

Why hasn’t Samsung released Android 14 Beta update like other brands?

Earlier this year, Google released the Developer Preview version of Android 14. Since then, the company has released multiple Developer Preview updates of the newest version of Android. Two days ago, Google released the second Public Beta version of Android 14, and several Android OEMs joined Google in releasing a beta version of Android 14 […]

  • By Asif Iqbal Shaik
  • 5 days ago
Samsung may go after Apple with “Open always wins” catchphrase

Samsung may go after Apple with “Open always wins” catchphrase

Samsung is trying to secure a new advertising slogan. Specifically, the company applied to trademark the catchphrase “Open always wins.” Although it’s unclear what the slogan entails, the two new trademark applications found in Europe (EUIPO) and South Korea (KIPRIS) hold a few hints. The first thing that comes to mind upon seeing the “Open […]

  • By Mihai Matei
  • 6 days ago