Galaxy S23 didn’t help Samsung enough to reclaim number one ranking in smartphone market

Apple and Samsung are the two top smartphone brands in the world. Both companies cater to the premium segment. However, Samsung has a wider range of products that cater to a wider customer base. Apple has been the leader in the premium smartphone segment, and now, as per the latest reports, Apple has overtaken Samsung to become the most popular smartphone brand in Q1 of 2023 by grabbing more market share.

Samsung launched the Galaxy S23 series earlier this year, along with a bunch of Galaxy A-series phones. In the first months of 2023, it kept itself busy by offering a wide range of smartphones to the audience. Despite not being in the news or launching a new phone, Apple zoomed past Samsung and ate its market share.

Apple iPhones are still popular even though they were launched at the tail end of 2022

According to the latest GStats report, the Apple iPhones are the most popular smartphones in the first months of 2023. In January, Apple made up 27.6%, while Samsung had 27.09% of the market share. In February, Apple's market share dropped to 27.1%, and so did Samsung's to 26.75%. As per another report, out of the 6.84 billion smartphone users across the world, 1.85 billion are using an Apple iPhone, whereas 1.82 billion are using a Samsung smartphone (estimated).

This is not a piece of good news for Samsung because, in February, the company launched its much-awaited Galaxy S23 series. And considering the report, people seem to still prefer iPhones over Galaxy phones. But we shouldn't jump to conclusions, as this could be a short-term trend, and Samsung has every chance of bouncing back and regaining the top spot.