Samsung jumps on #10YearChallenge fad to tease its foldable phone

If you are a regular social media user, you probably have come across your friends and family (and perhaps random strangers as well) posting a picture of themselves from ten years ago and a picture of them here in 2019 (and if you’ve done it as well, we promise we won’t judge). The ’10 Year Challenge’ meme has spread like wildfire on Facebook, Twitter, and Instagram, and Samsung Netherlands has taken the chance to jump on the bandwagon to tease its foldable smartphone.

It’s pure coincidence that the Galaxy S flagship line has entered its tenth year right when the #10YearChallenge meme has taken off, but Samsung is clearly more interested in the foldable phone, which the company is hoping will help it turnaround its ailing smartphone business. And a foldable smartphone is the best example of how the Korean giant’s smartphone design will evolve from those flat rectangular slabs with the big bezels from 2009 to a rectangular slab that can switch between a tablet and a phone to offer the best of both worlds.

Sadly, the latest teaser from the company is like all other teasers when it comes to revealing the actual design of the Galaxy Fold (expected to be the retail name for the foldable device), in that it doesn’t really reveal anything. Samsung chose to keep the actual device a secret by slapping a case around it and only offering us a glimpse of the folding display in November last year, although we may finally get to see the complete product at the Galaxy S10 launch on February 20.