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Samsung’s mobile chief pins hope on the Galaxy S10 and the foldable phone

Even as Samsung continues to post impressive earnings quarter after quarter, the company’s smartphone business remains a cause of worry. Cut-throat competition from Chinese brands and Apple’s continued domination in the premium segment has left Samsung struggling to retain its market share and profits.

The company has undertaken many measures in the recent past to address the challenges in the smartphone market, but the results have been a let-down so far. Though the company has launched some excellent products this year, they failed to change Samsung’s declining fortunes in the smartphone market. According to a report in The Korea Herald, DJ Koh, CEO of Samsung Electronics’ mobile division, is now hoping the upcoming launch of the Galaxy S10 and the foldable phone will turnaround the company’s smartphone business.

All hopes on the Galaxy S10 and the foldable smartphone

The report quotes an internal corporate message from DJ Koh as saying, (he felt) “sorry about the currently struggling status of the Samsung smartphone business and will do my best to overcome the crisis with the upcoming Galaxy 10 and foldable phones.”  The message comes amidst rumours of year-end organisational restructuring posing a possible threat to his position.

The report also says that Samsung’s Vice Chairman, Lee Jae-yong, reportedly criticised Koh over the competitiveness of the company’s smartphones after a trip to a shop in Europe. While some insiders see these comments as a sign of growing worry about the company’s smartphone business and DJ Koh’s leadership, others mentioned in the report say the comments shouldn’t be overanalysed and blown-out of proportion.

Though we don’t know the exact date for the launch of the Galaxy S10 and the foldable phone yet, based on all the hints and previous launches, we can expect them to hit the market before the end of the first quarter next year. However, to fully analyse their impact on Samsung’s smartphone business, we may have to wait for the company’s Q2 earnings next year.

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MStuart
MStuart

I don’t see anything on the market that will make me upgrade from my S7, which to me is the best phone ever made and I doubt the S10 will be any different. I don’t want notches, silly-looking round corners, curved displays, taller aspect ratios, etc. Also don’t imitate the worst of other companies by removing features (first removable battery and we all know the jack will be next). Give me good software support, good software features, a compact size, no stupid gimmicks, better battery life, good customer/retail support and I will upgrade. But it’s not going to happen since… Read more »

ketabruce
ketabruce

S7 here as well. I also find difficult to beat it in any apsect. CPU could be faster and a bit more RAM, but that’s all. (I bought the one I have a month ago, previous one started to have display problems in cold weather [got dark under 10 degrees Celsius]. Both of them got rooted the first day, SuperMan ROM is my best friend.) Long live S7 (NO EDGE)!!!

Bobbingalong
Bobbingalong

Samsung is trying to kill the s7nwith the poor bug on its WiFi with Oreo update where it drops without informing the users

ketabruce
ketabruce

Unlock bootloader and downgrade ROM, problem solved! BTW, I don’t have WiFi issues…

Samcurve
Samcurve

LOL 😂

Ogishi
Ogishi

Well you can’t really blame DJ on that. Samsung’s struggling on mobile is a systematic problem. No one could turn it around within 1 or 2 years. The vicious seed was buried the moment Samsung’s own software ecosystem went bankrupt and it turned to Google’s Android. The dawn will come when Samsung rebuilds its own software ecosystem with great experiences for both developers and consumers. Bixby could be that one, but Samsung must cherish this chance and build the on-device OS part of Bixby from ground-up for optimal performance, experience and versatility.

locarno
locarno

But where is the problem ? Samsung phone are much better than Apple. Samsung have great phones and high quality phones. What’s the problem. Why lee want’s to fire Koh ?

Ogishi
Ogishi

The problem still lies in software. Without an exclusive ecosystem, Samsung’s pioneering on technology and innovations ends up being the cat’s paw. Others will take all the advantages Samsung brings and utilize them more competitively – Apple will blend them with its unique software experience and ecosystem, and even more simple for the Chinese manufacturers – they just offer the same technology/experience at a better price.

Bobbingalong
Bobbingalong

Hoping the S10 will be great but given reality check on technology readiness I am worried.

For example exynos 8920 is 8nm old tech and only 1 ncp and this is disappointing compared to.the rumors of 7nm and dual ncp. Especially this is already available for their competitors

This could be signs to come of wishful thinking Vs reality.

Also the competition has really stepped up. The p20 pro is an amazing phone and great build. Samsung needs to make their metal frames similar texture to the Huawei as their brushed feel provides more grip.

locarno
locarno

Samsugn need to be better than Huawei.

TSMC can produce 7nm chip, and Samsung couldn’t. That’s funny. If I remember Samsung was first to introduce 7nm process.

ketabruce
ketabruce

Will there be notification LED on S10? If not I will not buy S10. So be smart Mr. DJ Koh. Forget the notch, the hole and all this stuff. Leave a small bezel, put camera, indicators and sensors there and you keep a customer.

ketabruce
ketabruce

also forget edge display, keep it flat for all models. you should have realized by now edge panel is wrong way…

locarno
locarno

Edge is the best.

Samcurve
Samcurve

haha what the funny.. do u think all people have a taste like u.. think again.. i loveee curved edge phone.. hahaha

keithsanantonio
keithsanantonio

We missed Samsung’s always first innovation in smartphone. We hope that S10 is a great smartphone. If its great i will buy it. Im using Note8 or if note ill wate for Note10