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Samsung isn’t changing its traditional branding with the Galaxy S10

When the iPhone X came out, people all over the world started calling it exactly what it reads as, only to be told that the X is the roman numeral for the number 10. But the X looks cooler, so that’s what Apple has been sticking to as far as branding and marketing is concerned. And while Samsung’s mobile chief had suggested it could go for a name change with the Galaxy S10, it doesn’t look like it’s happening if we go by the official Galaxy S10 teaser the company posted earlier today.

It’s a minute detail but an interesting one nonetheless. Of course, with Samsung already using the letter S, it wouldn’t make sense to go the iPhone X route, and the company would have to come up with a completely new naming scheme to make a difference. And branding is not the only thing for which Samsung isn’t taking inspiration from its arch-rival. The Korean giant has also decided to opt for a corner cutout instead of a central notch for its next flagship. While a cutout is still going to get in the way of the so-called all-screen experience manufacturers have been talking about, it will differentiate Samsung’s 2019 flagship from the competition.

However, it’s not like Samsung won’t be bringing anything new in terms of branding. The Galaxy S10 Lite will reportedly be sold as the Galaxy S10 E, which might be what DJ Koh had been referring to. Even the Lite moniker would have been a notable departure, as Samsung has simply been sticking the Edge or Plus moniker to the larger model ever since it started releasing two versions of its Galaxy S flagships, and the reason it’s changing things now is no doubt the fact that the Galaxy S10 will come in three variants (and a fourth one with 5G support and a ginormous battery for some markets).

What do you think about Samsung keeping the traditional branding for the Galaxy S10?

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PJaya
PJaya

Is ok, not to use X, XI, XII
10, 11, 12 ok

locarno
locarno

Stick with S10 S11 S12
I’m curious which S I live to (S50 ?)

o0MHJ0o
o0MHJ0o

You made this article to annoy me! Lol 😂
I really don’t think a name as boring as S10 is worthy to celebrate 10 years of Galaxy flagships and 50 years of Samsung Electronics!
To be honest, I think they should have changed it completely to usher in a ‘new generation’ as they call it. Instead of Galaxy, called it Nebula, or some other astronomical object. If they were going all in, on this “New generation”.

fcaroll
fcaroll

To me it’d be cool to see a S10 “neo”, just because i had a SIII Neo and a S5 neo LOL. It should be a new way of meaning neo though because it always meant a “newer but not as fabulous” variant but I’m just kinda dreaming, it wouldn’t even make sense

Yousef206
Yousef206

Why the need to tho !

djcbs
djcbs

If it ain’t broken, don’t fix it.

jeremyvanhouten
jeremyvanhouten

They won’t change it this time…. it started with the SII AND THE SIII, then they changed it to 4….

fcaroll
fcaroll

Well you know roman numbers… SVIII…

40tman
40tman

isnt it iv?