Samsung has the habit of releasing new color options months after the device launch to keep the sales momentum going. Last year, the company released the Burgundy Red Galaxy S8 in select markets many months after the launch of the Galaxy S8/S8+. Samsung is doing the same thing this year by launching the Burgundy Red and Sunrise Gold color options for the Galaxy S9/S9+.
When Samsung unveiled the new color options last month, it said the Sunrise Gold Color variant would be available in select markets from June. In a press release today, the company has announced the availability of the Galaxy S9+ Sunrise Gold Edition in India. There is no mention of the Galaxy S9 in the announcement, so it appears the new color option is limited to the Galaxy S9+ in India. This is the first device from the company to feature a satin gloss finish which, according to Samsung, “wraps the smartphone in an elegant glow and glimmer.”
A limited-edition device
The Korean company says the Sunrise Gold option is a limited-edition device and will be available only in the 128 GB memory variant. The device will be on sale in select retail stores across the country starting June 20, and online pre-booking begins on June 15 on Samsung website and Flipkart. The Sunrise Gold Edition is priced at INR 68,900 ($1,015) and comes with a special one-time screen replacement offer and INR 9000 ($132) cashback when purchased on Paytm mall or through ICICI credit cards.
“Our consumers are looking to express their style and personality through technology and color plays a big part in that personalization. The Sunrise Gold edition of Galaxy S9+ extends the color offerings of Galaxy S9+ with vibrant styles that embrace a modern and classic feel,” said Aditya Babbar, General Manager, Samsung India.
