Samsung's Galaxy named the most valuable brand in Korea for seven years in a row

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Samsung has been churning out impressive smartphones year after year, and 2017 has been no exception. The South Korean firm released the awe-inspiring Galaxy S8 and S8+, which received accolades from experts and consumers alike. Now, the company's Galaxy brand has been named the most valuable in Korea for seven years in a row.

The Galaxy brand retained its top spot in a consumer survey conducted by Brandstock, a South Korean market research firm. It received a brand index reading of 940.98 points out of a possible 1,000 points. Emart, a discount store chain, and Naver, an Internet portal, were second and third, respectively as per the survey's results. Samsung's apartment brand Samsung C&T jumped 26 points to the 33rd position.

The Galaxy S8 and the Galaxy S8+ won the ‘Best Smartphone' award at MWC 2017 Shanghai a few days ago. The company impressively turned around its brand name after the whole Galaxy Note 7 fiasco from last year. Samsung launched the Galaxy Note 7 Fan Edition yesterday, and it is reportedly planning to unveil the Galaxy Note 8 sometime late in August.

Asif Iqbal Shaik - Senior Editor

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First Samsung device: T100

Asif is a computer engineer turned technology journalist. He has been using Samsung phones since 2004, and his current smartphone is the Galaxy S21 Ultra. He loves headphones, mechanical keyboards, and PC hardware. When not writing about technology, he likes watching crime and science fiction movies and TV shows.

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