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Last updated: March 13th, 2017 at 15:50 UTC+01:00
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“Samsung’s rare move to release a TV ad for the Galaxy this early appears to (be an attempt to) keep LG from dominating the nation’s premium smartphone market before the S8 rollout,” said an anonymous industry analyst in a statement issued to The Korea Herald.
Originally, Samsung was planning to take the wraps off the Galaxy S8 (and Galaxy S8 Plus) during its event at MWC 2017, but amid the Galaxy Note 7 debacle, the firm decided that it would be best to delay the handset while it carries out more extensive test. It'll now break cover in New York City on March 29.
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