Samsung releases Galaxy S8 TV ad early, likely a result of impressive LG G6 sales figures

With sales of the LG G6 off to a smooth start, Samsung has aired an advert for the Galaxy S8 on TV in South Korea three weeks ahead of its official unveiling. Typically, the firm releases similar promotional material one-to-two weeks ahead of a flagship release.

“Samsung’s rare move to release a TV ad for the Galaxy this early appears to (be an attempt to) keep LG from dominating the nation’s premium smartphone market before the S8 rollout,” said an anonymous industry analyst in a statement issued to The Korea Herald.

Originally, Samsung was planning to take the wraps off the Galaxy S8 (and Galaxy S8 Plus) during its event at MWC 2017, but amid the Galaxy Note 7 debacle, the firm decided that it would be best to delay the handset while it carries out more extensive test. It’ll now break cover in New York City on March 29.