Phone

Survey finds that despite Note 7 troubles, 86 percent of smartphone users open to buying a Samsung phone

There has been a lot of speculation about how customers will react to future Samsung devices following the ugly failure of the Galaxy Note 7 that played out in the public. Some suggest that it would be hard for the company to rebuild consumer trust while others believe that the impact isn’t going to be that significant. Samsung has already said that it’s going to focus hard on rebuilding consumer trust in 2017 and that might not prove to be particularly hard for the company. A new survey finds that 86 percent of smartphone owners are open to buying a Samsung smartphone again despite the Galaxy Note 7’s troubles.

ReportLinker conducted a survey of 500 smartphone owners in the United States and even though 60 percent of the respondents believed that Samsung didn’t handle the Galaxy Note 7 recall as well as it should have, 86 percent of them said that they would consider Samsung again in response to the question “Next time you upgrade your smartphone, to what extent would you consider Samsung?.”

The survey is by no means representative of all smartphone users but that’s just the thing about surveys, you take a good enough sample size and base your conclusions on their answers. Previous surveys have also suggested that people are not completely ruling out the idea of ever buying a Samsung smartphone again.

Samsung’s loyal fans will surely not be leaving the company behind as most of them are now excited to see what the company has in store for them next year. Samsung is expected to come out swinging with the Galaxy S8 early next year to show that it’s capable of bouncing back from one of the worst product launches in its history.

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cmcapelli
cmcapelli

To be honest I got tired of samsung´s delay updates and now the note 7 issue. I think I will go for an pure android phone after my Note 4 stops working

Vibgyoar
Vibgyoar

Honestly I can’t think of how Samsung could realistically have been expected to handle the situation better. Everyone has perfect hindsight, but you need to remember that every phone launch is dogged by attention seekers posting “whatever-gate” videos about the latest phone, with the tech press only too happy to cover every story that generates clicks, regardless of merit and in default of any journalistic diligence. I’m unconvinced still that there was any genuine problem statistically more significant than the typical failure rate for mobile phones in the market. Samsung can’t have known whether they were trying to contain a… Read more »

NotReallySamsungFan
NotReallySamsungFan

They could have cooperated with trading standards and initiated a formal recall instead of an exchange programme. They could have waited longer for more rigorous testing of the batteries before they rereleased the phone.

ARR22
ARR22

Nobody stopped buying Toyotas. And their failure led to peoples deaths. Note 7’s killed no one. Samsung will remain on top.

deewinc
deewinc

Better Toyota, look at the 1970 Ford Pinto, despite knowing that the car’s fuel tank could potentially burst the vehicle to flames and the car’s rigid structure that made it difficult to open the doors after an accident, Ford went ahead and released the car in the US market in effort to fight off small cars from Japan that were increasingly gaining popularity. The Pinto went ahead to roast and kill hundreds of people in accidents whereby the victims could easily be saved since the doors could not be opened and the fuel tank burst the cars into flames. But… Read more »

Reshock
Reshock

Get your facts straight, 27 blamed deaths, never heard of doors Jamed shut and I totaled a couple of them. Production started in 1971 along with the Vega. Trying to catch up with the 1970 Gremlin. The Chevrolet Vega tried to run a unsleeved aluminum block, it burnt up destroying the Vega’s reputation and sales. Despite the fact that they quickly corrected the problem.