Survey finds that despite Note 7 troubles, 86 percent of smartphone users open to buying a Samsung phone
There has been a lot of speculation about how customers will react to future Samsung devices following the ugly failure of the Galaxy Note 7 that played out in the public. Some suggest that it would be hard for the company to rebuild consumer trust while others believe that the impact isn’t going to be that significant. Samsung has already said that it’s going to focus hard on rebuilding consumer trust in 2017 and that might not prove to be particularly hard for the company. A new survey finds that 86 percent of smartphone owners are open to buying a Samsung smartphone again despite the Galaxy Note 7’s troubles.
ReportLinker conducted a survey of 500 smartphone owners in the United States and even though 60 percent of the respondents believed that Samsung didn’t handle the Galaxy Note 7 recall as well as it should have, 86 percent of them said that they would consider Samsung again in response to the question “Next time you upgrade your smartphone, to what extent would you consider Samsung?.”
The survey is by no means representative of all smartphone users but that’s just the thing about surveys, you take a good enough sample size and base your conclusions on their answers. Previous surveys have also suggested that people are not completely ruling out the idea of ever buying a Samsung smartphone again.
Samsung’s loyal fans will surely not be leaving the company behind as most of them are now excited to see what the company has in store for them next year. Samsung is expected to come out swinging with the Galaxy S8 early next year to show that it’s capable of bouncing back from one of the worst product launches in its history.