Phone

No heads will roll at Samsung for botched Galaxy Note 7 launch

Samsung had high hopes for the Galaxy Note 7. The flagship was launched as the company reached the end of its record-breaking Q2 and all signs were pointing to continued sales momentum for Samsung because the Galaxy Note 7 had been very well received. Merely two weeks after the flagship was released Samsung had to confirm the battery cell defect, stop sales and issue a recall. Reports of explosions and bans kept pouring in over the past month but it kept its head down and quickly replaced all existing units. Samsung suffered a setback yesterday when it was reported that a replacement Galaxy Note 7 which was supposed to be safe exploded in the exact same manner as those before it. Federal officials in the US are now investigating the latest incident and if any more reports emerge of replacement units facing the same issue Samsung might find itself in trouble.

It won’t be an understatement to say that Samsung botched the Galaxy Note 7 launch, it has been suggested that this came to be as Samsung rushed the Galaxy Note 7 to beat the iPhone 7. Many would have expected heads to roll at Samsung and that too publicly but the company is standing behind top executives in these delicate times. It’s ironic how the head of Samsung’s mobile division Koh Dong-jin told fellow executives prior to the Galaxy Note 7’s launch in August how lucky he was to have been given control of Samsung’s cash cow just as it was turning its fortunes around after two years of stagnation. What followed after was a crisis that his predecessors didn’t have to go through even when the mobile business was under intense pressure in the market.

Samsung insiders say that so far nobody is pointing the finger at Koh for the botched launch internally but they do realize that he needs to get sales moving again to salvage the fourth quarter and defend market share against the iPhone 7. Samsung said in a statement that it’s not thinking about a management or organizational change and that it’s completely focused on the Galaxy Note 7 replacement program. The company has resumed sales of the Galaxy Note 7 in some markets and will continue to relaunch the device in additional markets down the road.

The company is not shying away from throwing its weight behind the Galaxy Note 7 even after the entire debacle. Some have suggested that the company should just discontinue the device and move on but Samsung’s chief marketing officer in Europe David Lowes has said that “We will give Note 7 all the support we were going to give it in the first place,” adding that “There is no backing away from it.”

Samsung is said to have created a dedicated team of public relations staff to enable prompt decision making and work on damage control. The recall is reportedly dominating internal meetings as Samsung seeks to salvage what could have been the best-selling Galaxy Note handset it ever released.

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Joe Mitri
Joe Mitri

take a Note 7 out of your pocket and scream…FIRE IN THE HOLE , and throw it like a grenade in the middle of a mall, and see how that works lol …
With all that crap going on, as soon as Samsung fix this problem I will be upgrading to Note 7…I really like the phone, and I don’t mind waiting another year to get it in cheap ! it’s some piece of technology and worth the wait, specially that i’m upgrading from Note 4 !

Vibgyoar
Vibgyoar

I guess it is a very expensive lesson learned. Why would you want to lose people who have just acquired such costly experience? It won’t regain you the cost, but only lose you the benefit.

eHoolie
eHoolie

No heads will roll because it probably goes all the way to the top as it is.

canmin83
canmin83

Wahhh next recall when indonesia will resume sales, if this recall keep persist, sos shame samsung,

ThaiM
ThaiM

Cut the price in half and I’ll upgrade from my Note 4. That’s my perceived value of the Note 7. Was disappointed with it not being a 4K screen.

ph00ny
ph00ny

Which world do you live in when you feel entitled a half price discount on a brand new flagship just because you perceived it as such?

ThaiM
ThaiM

Earth. And you’re right, I change my mind to now 60 percent off of the current price for a notorious exploding device that’s difficult (if not impossible) to fly with.

louisliu324
louisliu324

60% is more for the fact that you’ll get laughed and joked at all day. Which is what I have been going through… not fun. But flying isn’t a problem. Mainly losing the name value is the most painful part of the process

eHoolie
eHoolie

My friends yell “Hit the deck!” when I pull out my phone. It’s kinda funny…for now.

SenorSjon
SenorSjon

In the same world that Google feels the need to double the price on their Nexus line and now call them Pixel?

And the Note 7 was brand new in August, not so much three months later. It is getting way to close to the S8.

I’ll hold on to my Note 3 to see if the S8 Stylus Edition has a 6″ flat screen and a removable battery.

ThaiM
ThaiM

I update my price to now 100% off of the price. But to be fair, I’ll pay the shipping to receive one of these.