Samsung introduced its Smart Hub content platform at IFA 2016 today in Berlin. It also announced the formation of a new premium HDR content partnership that will enable its customers to realize the full potential of its Quantum dot SHUD TVs. Samsung also confirmed its plans of expanding the Samsung TV Plus service.
Samsung TV Plus was launched about ten months ago, the company describes it as the world’s first virtual TV channel service. It lets users watch videos by flipping channels like they would on a regular TV service. It launched TV Plus in South Korea initially where it quickly became a hit. Three months ago, Samsung announced that TV Plus was being launched in Thailand and Vietnam as well. Given the service’s increasing popularity Samsung has decided to expand it to the United States and Europe as well but it’s yet to confirm what that’s going to happen.