Phone

Samsung tops global smartphone sales in Q1 2016

Samsung appears to have had a pretty successful start to the year with its latest flagship smartphones, the Galaxy S7 and Galaxy S7 edge, taking the world by storm, which is likely due to an innovative marketing campaign that saw the manufacturer give away a complimentary Gear VR headset with every handset sold. According to the Yonhap News Agency, the South Korean company sold 81.18 million smartphone units around the globe in the three month period spanning from January to March, which accounts for a whopping 23.2% of all worldwide sales, putting Samsung at the top of the table for smartphone sales in Q1 of 2016.

As good as it may seem, Samsung’s first-quarter sales actually mark a 1.1% decline from last year’s 24.1%. However, it looks like that Apple, which accounted for 14.8% of market sales and shipped 51.62 million units during the first quarter, also suffered a 3.1% decrease in sales from last year’s 17.9% presence. Chinese OEMs were amongst the only firms on the list to expand their market shares in Q1 as a result of an increased demand for budget-friendly smartphones. Xiaomi ranked in third place, shipping a total of 28.87 million handsets globally, which accounts for 8.3% of the market, marking a total increase of 2.9% from its 5.4% presence this time last year.

4 Comments

Sign in »

4
Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

warlockba
warlockba

Well most likely in new markets I think, as all over the place in Europe they are being dropped from the front shelves. Their place is lately taken by Huawei, and what really surprised me, Archos, and other less known brands. You can of course find them in stores, but Mediamarkt, Saturn etc. have only one S7 on the front “look what we got shelve”, and a Gear Fit, but the rest of that shelve is taken nowadays by other brands (none of them very known, except Huawei). Kinda feels like the old players left the ball game …

pars1992
pars1992

i think news is wrong because IDC and other sites say HUAWEI is on the the 3rd place in Q1 2016

pars1992
pars1992

Samsung should support its J series (mid-ranges budget phones) beside S & note series to gain more profit . its wrong to support just for example S series . its nice that Xiaomi access 3rd place from huawei 🙂

ProdByEchelon
ProdByEchelon

The decrease could also be the fact that Samsung doesn’t have as many phones as they used to. They used to make phones in all shapes and sizes a few years back.