Samsung appears to be very interested in cars of the future particularly since it’s looking for new business avenues to sustain growth. The company has already created a team that is primarily tasked with working on autonomous or self-driving technologies and it has even started working with BMW to develop brains for cars of the future. Samsung is now coming together with SEAT and SAP to develop future projects for connected cars.
At Mobile World Congress 2016 the three companies will showcase concepts with cutting-edge technologies developed by pooling their expertise and innovation. The concepts include the ability to pay without leaving the car, authorizing the use of a digital key and an overall safe and seamless user experience. “Samsung’s partnership with SEAT and SAP signals our commitment to developing innovative solutions for the next level of the connected car,” said Injong Rhee, Executive Vice-President and Head of R&D, Software and Services at Samsung.