It was recently reported that Samsung would be sponsoring Rihanna’s upcoming album and tour making it one of the biggest music and marketing partnerships in recent memory. There was no formal announcement for this partnership or even a denial from either camp but there’s no need for now as it has become pretty evident that a deal has been inked as Samsung has already started promotion ANTIdiaRy, Rihannia’s new album.
The mobile-only website for this album prominently features a Samsung logo on the landing page. Video teasers for ANTIdiaRy don’t end before flashing a Samsung logo first and the company’s official US Twitter account has started pushing those teasers on social media as well. You even get to see the Galaxy Note 5 in one teaser. A release date for the album has not yet been confirmed but it’s believed that ANTIdiaRY will first be released exclusively through Jay Z’s Tidal music streaming service on November 27 before a wide release the following week. It hasn’t been confirmed just how much money Samsung is spending on this promotion but recent estimates value the deal at a whopping $25 million.
— Samsung Mobile US (@SamsungMobileUS) November 23, 2015