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Samsung remains the largest TV brand globally for nine consecutive years


Last updated: February 24th, 2015 at 12:32 UTC+02:00

Samsung was the largest TV brand in the world last year, repeating the same feat for nine years in a row, and that’s a commendable feat. According to DisplaySearch, a reputed global market research firm, Samsung has ranked as the best in the global flat TV market with 29.2 percent market share of all the flat TVs sold in 2014.

The company also recorded rapid growth and ranked first in the UHD TV market, accounting for 34.7 percent sales, which is a 20 percent increase from 11.9 percent of 2013. Samsung was able to set the trend of UHD 4K TVs as well as curved TVs. The South Korean consumer electronics giant outpaced its competitors in the North American market with a market share of 35.4 percent. It also managed to take the first place in the UHD TV market in China with a market share of 20.4 percent, thanks to its strategy which focusses on both entry-level as well as premium segment.

We will rank top in the global TV market for 10 years in a row this year as well, with competitiveness in the superior image quality of SUHD TVs, which was newly released.

– Kim Hyun-suk, President of Visual Display business at Samsung Electronics

DisplaySearch forecasts that Samsung’s UHD TV market share will surpass 30 percent by 2018 as the company has a huge competitive advantage as well as market presence when compared to its competitors. Samsung had recently showcased its ultra-premium Quantum Dot-based SUHD TV during CES 2015, which runs on Tizen smart platform.


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