In this age of online shopping, fewer and fewer people actually leave their house in order to buy things. Unsurprisingly, there is a large contingent of U.S. shoppers that are unaware that Samsung actually has a physical store presence, called Experience Shops. These shops – more than 1,400 of them – come as a result of a partnership with Best Buy dating back to April of last year. With this action, Samsung addressed a serious need of presenting its customers with a location to go for servicing, accessories, and upgrading; all within their local Best Buy store.
This 30-second ad follows a curious, young woman named Maggie whom only wants to get better acquainted with all of the fantastic Samsung products available today. Her quandaries finally lead her to a Best Buy Samsung Experience Shop where a friendly associate helps her with all of her questions and rings her up. Quick, convenient, hassle-free; the point of Samsung’s value proposition is well-made. Hopefully you or the “Maggie” in your life will find a trip to the Experience Shop just as pleasant and informative.
Making appearances in the ad are the Galaxy S5, the Galaxy Tab S 10.5, and the Gear Live. Also noteworthy is the inclusion of Samsung’s partnership with The Hunger Games, where there will be a Hunger Games Movie Pack App released on the 28th. Additionally, the Samsung exclusive Mockingjay trailer will be available in select Best Buy stores this weekend.