Samsung's UHD TVs to get price cut following drop in OLED TV prices

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Following a massive price cut on OLED TVs, Samsung is planning on reducing prices of its UHD (Ultra High-Definition) TVs as well. UHD TVs offer a resolution almost four times higher than full HD ones and will be the next step in high-definition televisions, and Samsung is looking to court consumers by pricing them at affordable levels.

“Soon there will be an announcement of UHD TV price cut,” said Kim Hyun-seok, vice president and head of Samsung's visual display business division. “As the market for UHD TVs is likely to grow exponentially any time soon, it is important that we suggest a price level at which consumers find affordable.”

Current Samsung 55- and 65-inch UHD TVs at 6.4 million won (~$5,500) and 8.9 million won (~$7,500), respectively, which put them far above the reach of mass market consumers, so a respectable price cut will certainly be necessary if the industry wants to see higher adoption of these next-generation televisions.

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Abhijeet Mishra - Editor-in-Chief

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First Samsung device: SGH-D500

Abhijeet's writing career started with guides for custom firmware for Samsung devices (including the original Galaxy S), and he moved to SamMobile in mid-2013 and worked up the ranks to Editor-in-chief. In addition to phones and mobile devices, his interests include gaming on both PC and console, PC hardware, and spending countless hours on YouTube watching videos on tech, movies, games, politics, and internet dramas.

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