Samsung’s Galaxy S6 and S6 edge have been on the market for nearly 4 months now, and, with the Galaxy Note 5 and Galaxy S6 edge+ on the way next month, the current lineup loses sales momentum. Samsung has seen the Galaxy S6 edge spark new life into the company’s lineup, and doesn’t want the wave to end.
Its solution? A price adjustment for the Galaxy S6 and S6 edge. A source familiar with Samsung’s plans says that Samsung will adjust the price point of both handsets. Details are scarce at this time, and no flat-rate price reduction has been provided.
Samsung’s profit falls are indicative of a large Android OEM giant that finds itself surrounded by Chinese rivals OnePlus, Xiaomi, and Huawei, who is on track to sell over 100 million smartphones by the end of the year, while Samsung is the only true rival to Cupertino company Apple, Inc. It has been said that Samsung’s 2014 “fortune fall” was due to the “flop” of the Galaxy S5, although the GS5 is still the second best-selling handset in the United States, ahead of Apple’s greatest, the iPhone 6 Plus.
Samsung’s desire to continue the momentum of its Galaxy S6 and S6 edge sales is a good business strategy, in an Android market where not one, but many, companies compete, and the players in the Android space find Seoul in a different position than Cupertino in the smartphone market.
