Join us on Telegram | Early Samsung Black Friday deals, check them out right now!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

The price of failure: Samsung’s about to see off LG’s smartphone hopes


Last updated: March 26th, 2021 at 15:41 UTC+01:00

The Android smartphone landscape changed quite a lot over the years. And while Samsung’s been one of the top dogs for a good long while by now, watching some of its few remaining rivals crumble into little pieces has been a somber experience. Market consolidation is never a good thing for consumers, especially when the ones getting consolidated used to contribute to pushing the envelope as much as LG did.

Then again, no quantity of rose-tinted glasses is enough to forget that LG hasn’t delivered a decently consistent flagship since the G3. Which is about to turn seven, might I add. So, this is hardly an end of an era we’re looking at, more like a long-overdue reckoning.

Is Samsung given enough credit for keeping the ship steady all these years?

If you haven’t been following the news lately, LG’s smartphone ambitions are reportedly in the gutter these days. And that’s putting it mildly. A more accurate assessment would be that LG sobered up the other day, probably from the G3 launch party, and realized it’s been in the gutter for years. So, now it wants to sell the gutter and focus on its products that haven’t sucked for a decade, like its TVs, its television sets, and its smart displays with Internet connectivity that people hook up in their living rooms to watch other people play make-believe.

The problem is, no one wants to buy the gutter because – it’s a gutter, duh. At least the view was nice half a decade ago, what with the smartphone market still hitting historic highs every month. These days, the industry’s consolidating quite rapidly, especially since the disaster that has befallen Huawei in the form of Trump’s foreign policy. Samsung’s not complaining, though. It’s too busy crossing rivals’ names off the wall. It’s probably doing so digitally on the Wall; it came up with a lot of cool, ultra-premium stuff since it locked in the U.S. Android market all those years ago.

Looking at the medium term, an Apple-Samsung duopoly isn’t just an inevitability for the Western markets – it has pretty much been our reality for over a year now. And things haven’t been that bad so far, given the concerns.

Still, the likely imminent demise of LG’s smartphone ambitions is a good reminder of how the smartphone phenomenon is turning into something strangely resembling a zero sum game. No one bar Apple and Samsung ever made meaningful margins in the game. And of those who still remain besides them, the only ones with a likely sustainable future ahead are Chinese companies, thanks to an unprecedented ability to always keep undercutting its rivals.

In the end, LG can’t even claim its meltdown was particularly entertaining. Especially not next to the 24-7 political thriller starring Huawei which we’ve been watching unfold for the past few years. China took that, as well, while the former industry giant lost steam gradually, without much in the way of excitement or even hope for what remained of its fanbase since the mid-2010s.

On the other hand, the next five or so years of smartphone trends are going to be particularly interesting to witness, given how the stakes have never being higher.

Opinion LGSamsung Electronics
Load 7 comments

You might also like

Samsung Gaming Hub is the best thing that ever happened to cloud gaming

If someone were to tell me a year ago that Samsung is the answer to cloud gaming, I would’ve probably laughed or looked bewildered thinking of that notion. I also would’ve been wrong to doubt that hypothesis. Because here we are in 2022, with Samsung arguably becoming one of the most valuable partners for cloud […]

  • By Mihai Matei
  • 1 day ago

Q3 smartphone shipments to Europe declined but Samsung kept the lead

Demand for smartphones in Europe appears to be declining, but Samsung maintained the lead in Q3 2022 despite considerable losses. The European smartphone market shrunk by 16% year-on-year, with market watchers saying that shipments were just a little over 40 million units due to economic challenges. Xiaomi capitalized on the Russian market to rise to […]

  • By Mihai Matei
  • 1 day ago

Samsung may not pursue slidable phones, but its rivals might have to

Even though Samsung Display has been experimenting with various form factors and use cases for its state-of-the-art foldable display technology, at least one analyst believes that the company has no interest in developing commercial slidable phones. Furthermore, because Samsung has a tight grip on the foldable phone market as it is, Chinese smartphone manufacturers might […]

  • By Mihai Matei
  • 1 week ago

Samsung may have expanded its Galaxy S23 Ultra camera supply chain

All rumors indicate that the upcoming Galaxy S23 Ultra will feature four rear-facing cameras, including a 200MP primary sensor, a 12MP ultra-wide shooter, and two 10MP telephoto cameras — one with 3x optical zoom and the other boasting 10x capabilities thanks to folded-lens technology. According to a new report, China’s Sunny Optical will supply two […]

  • By Mihai Matei
  • 1 week ago

Samsung just sold 400,000 rugged Galaxy devices in one go

Samsung has found a new business customer for its rugged Galaxy mobile devices. The company announced today that Samsung France got selected as a partner of the consortium co-sponsored by Airbus and Capgemini. As a result of this partnership, Samsung says it will work closely with Airbus to equip roughly 400,000 employees with Galaxy rugged […]

  • By Mihai Matei
  • 2 weeks ago

Where are Samsung phones made? It’s not where you think

Samsung is the biggest smartphone vendor on the planet. Data from multiple industry trackers showed that the company shipped nearly 300 million units just last year. As you can probably imagine, a vast manufacturing network is required to pump out over a quarter of a billion devices every year. The company has factories in several […]

  • By Adnan Farooqui
  • 2 weeks ago