SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Notifications
    News for you

    Huawei was the biggest surprise at MWC 2023, it’s far from dead

    Opinion
    By 

    Last updated: March 4th, 2023 at 15:48 UTC+01:00

    I've already written about why Samsung's MWC presence felt so underwhelming this year. It seems that the Mobile World Congress isn't quite the priority that it was once was for the company. So while Samsung may be moving on to focus its energies elsewhere, Huawei turned out to be the biggest surprise for me at MWC 2023.

    Huawei has had to battle a lot of negative press over the past few years, particularly in the aftermath of its troubles with the Trump administration. Just as it was at the cusp of breaking into the US market with its smartphones, the government dropped the banhammer and effectively banished Huawei from the lucrative market. It went one step further and leaned on its allies across the globe to stop using Huawei network equipment, leading to billions in losses for the company.

    The administration also cut the company off from US technology. So while Huawei had relied on Android to quickly grow its footprint in the smartphone market, it was no longer able to put Android on its phones. Huawei had to adapt and launch its own operating system while also navigating the endless challenges it faces to secure parts, components, chipsets, and other technologies. The sanctions that were placed on Huawei were effectively a gift for Samsung.

    All of this has had a significant impact on the company's business. Huawei's founder recently said that the company is in “survival mode” for the next three years. You'd think that a company in this position would be licking its wounds and playing it safe. That wasn't the Huawei we saw at the Mobile World Congress 2023 in Barcelona. It almost seemed like Huawei had a point to prove and it did that spectacularly.

    To say that Huawei's MWC 2023 booth was massive would be an understatement. It covered almost half the entire hall and was easily 3 – 5x the size of Samsung's booth. The company showcased everything from its phones, foldables included, to smartwatches, smart home devices, accessories, network equipment, and more. It even had an entire section dedicated to its homegrown OS and how it has expanded the app ecosystem in an effort to bridge the app gap for users.

    Huawei utilized the MWC platform to showcase its vision for the future and perhaps to prove the most important point, that it's far from dead. Reading about the company in recent years would have given many the impression that it's on its way out. That couldn't be further from the truth. Despite the considerable amount of challenges that it still faces, Huawei is making it clear that it's here to stay, and that it's going to fight back harder than every before.

    In the past, we've seen Huawei's booth being placed right next to Samsung's at MWC. It was so massive this time around that it needed to be in a different hall. Huawei's booth was also buzzing with activity throughout the entire show. There's clearly a lot more interest now to see how Huawei plans to tackle the challenges it faces, and it's putting on a brave face for now.

    Does this mean that Samsung has any reason to worry? The company isn't prone to size envy and even if it expected Huawei to go all out on its MWC 2023 booth, Samsung probably would have done what it still did. The political element behind Huawei's struggles remains as well, and has even intensified in some respects, so Samsung just becomes the unintended beneficiary as the Chinese giant continues to be restrained by global forces.

    It was worth mentioning, though, how Huawei refuses to give up and is willing to fight for its cause. We can just sit on the sidelines and see how it all plays out.

    Opinion HuaweiMWC 2023

    You might also like

    Huawei could soon steal the foldable smartphone crown from Samsung

    Huawei could soon steal the foldable smartphone crown from Samsung

    Samsung has been the king of the foldable smartphone market since the launch of the Galaxy Fold in 2019. However, the company will lose its crown soon, at least as per a new report. And it would be none other than Huawei that would steal Samsung's crown. Huawei could overtake Samsung in foldable smartphone market […]

    • By Asif Iqbal Shaik
    • 2 months ago
    Global foldable phone market slows down due to durability fears and high costs

    Global foldable phone market slows down due to durability fears and high costs

    The foldable phone market was dominated by Samsung in 2023, and market watchers expect a similar outcome in 2024. According to research firm TrendForce, global shipments of foldable phones topped 15.9 million units in 2023. This means foldable phones accounted for roughly 1.4% of the smartphone market last year. It also means that global shipments […]

    • By Mihai Matei
    • 3 months ago
    Galaxy Z Flip 6’s camera setup may be outdated on day one

    Galaxy Z Flip 6’s camera setup may be outdated on day one

    Huawei unveiled its latest clamshell foldable smartphone, the Pocket 2, this week, bringing more competition to Samsung's Galaxy Z Flip lineup, at least in the Chinese market. As expected, some of the specs on Huawei's new phone put what Samsung is offering on last year's Galaxy Z Flip 5 to shame. The battery capacity is […]

    • By Abhijeet Mishra
    • 3 months ago
    Huawei’s new Galaxy Z Flip 5 challenger is coming this week

    Huawei’s new Galaxy Z Flip 5 challenger is coming this week

    Huawei's been making foldable phones for a few years now. It has made devices in both the book-style and clamshell form factors, emulating what Samsung has achieved with its Galaxy Z Fold and Galaxy Z Flip lineups. There were rumors over the past few months that the company might be launching a new clamshell foldable […]

    • By Adnan Farooqui
    • 3 months ago
    Samsung and Huawei to explore new foldable designs as Oppo and Vivo retire

    Samsung and Huawei to explore new foldable designs as Oppo and Vivo retire

    The global foldable phone market might develop in unexpected ways this year, as significant changes will reportedly happen to Huawei's, Oppo's, Vivo's, and Samsung's foldable product lineups and business strategies. According to a new report (via Hankyung), Huawei is planning to counter-attack Samsung's successful foldable phone business with a new dual-hinged / dual-folding phone. Huawei […]

    • By Mihai Matei
    • 3 months ago
    Huawei is making more AI chips by cutting production of its most popular phone

    Huawei is making more AI chips by cutting production of its most popular phone

    Huawei took the world by surprise when it launched the Mate 60 and Mate 60 Pro last year. Despite sanctions that prevent the company from sourcing advanced chips, including 5G modems, the device's China-made Kirin 9000s SoC provided 5G and satellite network connectivity. Naturally, the Mate 60 series ended up being one of Huawei's most […]

    • By Adnan Farooqui
    • 3 months ago