Zlatan Ibrahimovic is ditching his iPhone for the Galaxy S9
Manchester United forward Zlatan Ibrahimovic said last year that he owned an iPhone 7 but he’s ditching the Apple smartphone now in favor of the Galaxy S9. He has signed a new sponsorship deal with Samsung’s Nordic brand to “challenge, test and promote Samsung’s products in completely new ways.” Ibrahimovic will now act as Samsung’s brand ambassador in the Nordic region.
Eva Carrero, Corporate Marketing Director of Samsung in the Nordic Region, said in a press release that for the company there are few people who embody the word innovation like Zlatan and that the decision to go with him was motivated by his love for the latest technology.
Samsung scores with Ibrahimovic
Even though the company’s press release says that Ibrahimovic has long been a fan and use of Samsung products, he told Business Insider that he owned an iPhone 7 last year. He’s ditching that device now in favor of the Galaxy S9 which is one obvious outcome of this multi-year deal with Samsung (which will have certainly made him a few million euro richer).
Carrero has also confirmed that he’ll be using Galaxy devices from now on. “He will be using our products both on the go, and in his home,” she said. ”Personally, I’m a tech freak. I want all the latest technology. Luckily, I’m now working with the world’s best tech company so I’m in good hands,” the footballer said.
A short promotional video released today shows the footballer using features like AR Emoji on the Galaxy S9 and the S Pen on the Galaxy Note 8. He can also be seen wearing a Samsung smartwatch in one frame.
The press release is filled to the brim with PR babble and doesn’t really explain the “What’s Next?” concept that this entire marketing campaign is built around. Perhaps we will find out more about that in the months to come. Ibrahimovic’s partnership with Samsung kicks off in spring 2018.
Folks in the Nordic region should now expect to see a lot of Ibrahimovic in Samsung’s promotional and marketing materials from here on out.
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this man is crazy who care about
He is a HUGELY POPULAR and successful soccer player in Europe so I can see this working for Samsung, hopefully it will also mean a bit more of a commitment to customers from Samsung in this market which is more than a bit overdue
This stupid guy should go to Apple… Like the others…
I love soccer and I really like my Note 8 but why would someone switch to Apple or Samsung just because someone else that they do not KNOW is using that brand. I’m sure he would switch to MS Phone if they gave him enough money. Give me 100k and I’ll switch and you can write an article about me. We can even make a video and I’ll write a guest post.
There is a typo in the 3rd to last paragraph: “He can also be seen wearing a Samsung smartphone in one frame.” should read Samsung Smartwatch, or?
Well… congrats for him
For sure he does not have budget problems
We don’t care of what does this stupid guy… He maybe knows what to do with his feet, but with his head and fingers?…. LOL
Just wait till they bring Universal RCS to Android platform in the US…T-mobile has announced it for Q2 2018…people will be jumping off the iPhone bandwagon!
What’s the advantage with this?