Last updated: October 11th, 2026 at 12:10 UTC+02:00
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Samsung
Samsung announced earlier this year that it will eventually bring its The Frame art TVs to hotels. A model specific for luxury hotels was developed which would elevate the in-room experience for guests.
The company has now confirmed that The Frame hospitality model is now available in the United States. This TV is offered in 55-inch, 65-inch, and 75-inch sizes.
The hospitality model is suitable for both luxury hotels and premium hospitality environments such as boutiques. The model has been designed to complement the look and feel of high-end establishments while providing the best of Samsung's smart TV functionality.
The Frame TV hospitality model blends art, entertainment, and hotel services together into one platform. When guests aren't watching TV, a curated selection of artwork, photography, or other visual content can be displayed by hotels, who can select the artwork to complement their interiors and branding.
Samsung's powerful smart TV features, such as AI-based live translation for subtitles, Google Cast and Apple AirPlay support, native apps for various streaming services, and more are all included.
Hotel partners haven't been confirmed by Samsung in its announcement this week, but it's safe to say that we should expect to see Samsung's The Frame hospitality model in properties run by leading premium hotel brands.