Be quick, CYBER MONDAY deals! Galaxy Watch 7, Samsung TV, Galaxy Buds 3 Pro and Galaxy S24 Ultra.

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

Walmart announces its plan to buy Vizio for $2.3 billion

Tech
By 

Last updated: February 20th, 2024 at 19:28 UTC+01:00

Last week, a report from the Wall Street Journal claimed that Walmart is planning to buy Vizio for USD 2 billion to expand Walmart’s advertising business, Walmart Connect. Now, the news is official. Walmart has announced that it is acquiring Vizio for USD 2.3 billion.

In the press release, Walmart says “The acquisition of VIZIO and its SmartCast Operating System (OS) would enable Walmart to connect with and serve its customers in new ways including innovative television and in-home entertainment and media experiences. It would also create new opportunities to help advertisers connect with customers, empowering brands with differentiated and compelling opportunities to engage at scale and to realize greater impact from their advertising spend with Walmart.

With the acquisition, Walmart could show advertisements on Vizio’s TV and collect viewer data from those products, which could increase the company’s revenue from the advertisement business and at the same time, increase the sales of products at Walmart’s offline and online store, increasing the revenue from selling products. With all these things, Walmart will be able to compete with Amazon in a better way.

Tech VizioWalmart Buy Samsung S95C OLED TV
Scroll for more related content
News For You

You might also like

Walmart and Vizio might beat Samsung’s TV business in the USA

Walmart and Vizio might beat Samsung’s TV business in the USA

Earlier this week, US retail giant Walmart confirmed its plans to buy the smart TV brand Vizio in a deal worth $2.3 billion. Initially, Walmart said this acquisition was part of its strategy to expand its Walmart Connect advertising business, but market watchers say this transaction may have some negative effects on Samsung's smart TV […]

  • By Mihai Matei
  • 9 months ago
Walmart could buy TV-maker Vizio for $2 billion

Walmart could buy TV-maker Vizio for $2 billion

According to a new report from the Wall Street Journal, Walmart is planning to buy Vizio, a smart television manufacturer, for USD 2 billion. Reportedly, Walmart wants to buy Vizio to expand its advertising business. Walmart could use Vizio’s TVs to show advertisements and gather viewer data, which could help the company’s advertising business and […]

  • By Abid Iqbal Shaik
  • 10 months ago
Walmart offering $150 discount on the Samsung Galaxy S7

Walmart offering $150 discount on the Samsung Galaxy S7

If you're in the US and have been waiting for a better deal on the Galaxy S7, Walmart has a nice little offer running until the end of June. The retailer is giving a $150 discount on the device – buying it with an AT&T, Verizon or Sprint subscription through Walmart's retail stores will get […]

  • By Abhijeet Mishra
  • 9 years ago