Facebook-owned WhatsApp may be the leading cross-platform messaging app but its feature set has left a lot to be desired. However, the company has been hard at work recently to improve the app’s functionality.
It already has some great features like WhatsApp Web, group video calls, the ability to make payments in select markets and more. Now, it appears that a WhatsApp cashback feature is being developed as well.
WhatsApp cashback may only be available in select markets
This discovery has been made by the folks at WABetaInfo. The WhatsApp cashback feature will apparently be available in markets where it’s possible to send payments through the app. Mobile P2P payments can be made via WhatsApp in Brazil and India currently.
The latest WhatsApp beta includes this feature which will provide users with a tiny fraction of the money that they send as cashback. Per the code in the beta version, this feature may be launched first in India. The value of the cashback will be 10 INR which is about $0.14.
It’s obviously not much but this might incentivize people to use WhatsApp’s P2P transfer feature. It’s entirely possible that the cashback might be provided on a promotional basis. Users could only get it once or it may only be provided to those who have yet to use WhatsApp’s money transfer feature.
The report mentions that users will see the cashback reflected in their accounts 48 hours after they make the initial transfer. It remains to be seen how quickly this feature makes the jump from beta. It usually takes a few weeks for beta features to go live.