(9 days left!) Be the first with a 200MP camera! Visit Samsung to reserve and gain $100 in Samsung credit!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Sony brings LYTIA branding to its camera sensors to compete with Samsung’s ISOCELL

Business
By 

Last updated: November 10th, 2022 at 06:10 UTC+01:00

Samsung (System LSI) and Sony are the two biggest smartphone camera sensor brands worldwide. While Samsung launches its camera sensors with the ISOCELL branding, Sony lacked a specific branding for its smartphone camera sensors. Now, the Japanese firm is changing that to better compete with Samsung.

Sony (Sony Semiconductor Solutions Corporation) revealed (via FoneArena) that its future mobile camera sensors will feature the LYTIA branding. This new branding term is a combination of two words: Lyra (the constellation) and Light. The company said that the LYTIA branding would help people understand the benefits of its camera sensors more easily. It plans to bring camera sensors that provide a creative experience beyond imagination.

Sony might remove the IMX prefix in some of its camera sensor models and replace it with LYTIA in the future. The company has not revealed anything else about its future plans, but we should know more about it sometime next year.

While Samsung has been chasing megapixels, releasing 108MP and 200MP sensors, Sony has been increasing the size of its camera sensors, offering a higher native pixel size for improved low-light image and video quality. Samsung’s biggest ISOCELL sensor measures 1/1.12-inch, while Sony has released a 1-inch sensor used in the Xiaomi 12S Ultra.

Business ISOCELLSony
Load 2 comments

You might also like

New leak reveals every Galaxy S23 Ultra sensor and mystery ISOCELL

We all know by now that the Galaxy S23 Ultra will boast Samsung’s new ISOCELL HP2 200MP sensor as its primary unit. But what’s more is that Samsung appears to have changed almost every camera sensor for its upcoming flagship, save for two. According to a new screenshot from a hardware ID app detailing Galaxy […]

  • By Mihai Matei
  • 22 hours ago

Only 5.2% of devices running Android 13 five months after launch

The first update to the Android distribution chart in 2023 gives us a peek at how quickly OEMs have delivered Android 13 to their devices. According to the official statistics from Google, the latest OS, Android 13, is running on only 5.2% of devices after five months of its launch. Android 12 and 12L, on […]

  • By Sagar Naresh
  • 5 days ago

Sony led smartphone camera sensor market, Samsung also faired well

Apple is one brand that doesn’t reveal much about the internals of its iPhones, other than the hardware that is built in-house. For the first time ever, Apple CEO Tim Cook admitted that the company has been using Sony’s camera sensors in iPhones for over a decade. Well, that has helped Sony’s smartphone camera business register […]

  • By Sagar Naresh
  • 6 days ago

Samsung announces tech behind what could be Galaxy S23 series’ most outstanding feature

Samsung has finally unveiled the ISOCELL HP2 camera sensor. The same sensor will be used in the upcoming Galaxy S23 Ultra smartphone. The ISOCELL HP2 is the South Korean firm’s third 200MP camera sensor, and the company claims that it offers greatly improved image and video quality. The ISOCELL HP2 is a 1/1.3-inch sensor with […]

  • By Asif Iqbal Shaik
  • 1 week ago

Sony extends lead over Samsung in CMOS image sensor market

Samsung has remained the second-largest CMOS image sensor provider on the market after Sony, but the gap between the two companies appears to widen at Samsung’s expense. In terms of market share in the third quarter of 2022, Sony and Samsung were followed by Omnivision, Onsemi, and GalaxyCore. According to a market report by research […]

  • By Mihai Matei
  • 1 week ago

Thanks to Wear OS 3, there are now 3x more active Wear OS devices

At Google I/O 2021, Google announced a refershed version of Wear OS (Wear OS 3), implementing the insights it got from its partner Samsung. Samsung also ditched its long-standing Tizen OS and adopted Wear OS 3 for its Galaxy Watches. Well, as per the data shared by Google at the ongoing CES 2023, Wear OS […]

  • By Sagar Naresh
  • 3 weeks ago