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    Snapchat content can now be viewed on the web

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    Last updated: October 19th, 2023 at 06:54 UTC+02:00

    Snapchat has announced that the content on the social media platform, including profiles, stories, videos, and lenses, can now be embedded on the web. That means people can now show content from Snapchat in an article or on a website.

    To embed content from Snapchat on a website, you have to copy the link to the profile, story, video, or lens on the social media platform that you want to share, open that link in a web browser, and click on the embed icon in the sharing menu. Snapchat will now show you a code that you can copy. Just paste this code into your article or on your website, and voila, the content will now be visible on the platform.

    Snapchat Web Embed Feature Preview

    Snapchat’s two major rivals, Instagram and TikTok, introduced the ability for people to share content from the platform on the web a long time ago. Arguably, that’s one of the reasons why those two social media services are more popular than Snapchat. The embed option will help Snapchat attract more users. It will also increase the engagement on the content, helping the company keep up with its rivals.

    The social media market is hot right now after Twitter was renamed to X, and it introduced a lot of new features. Meta is also adding several new features to Facebook, Messenger, and WhatsApp. TikTok and YouTube are battling it out with short-form videos, and Instagram launched Threads to compete with X (formerly Twitter).

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